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AI Content Creation: Everything You Need to Know

Curious what AI content creation is and how to make it work for you and your social media strategy? We’re here to break it all down for you.

Posted last year

Written by

Mackenzie Taylor

Posted last year

We know, we know. Everyone and their brother is talking about AI and how you can use AI to create all the content your little heart desires.

With Google announcing its new AI product and ChatGPT being the talk of the town, it’s time to really dig into what the heck AI content creation is, how you shouldn’t worry that it’s going to take away your job as a marketer, and how you can make it work into your social strategy.

In today’s blog, we’re breaking down everything you need to know about AI content creation and might even have a fun feature inside Flick to get you excited about creating content once more. 👀

What is AI Content Creation?

AI (artificial intelligence) content creation is when someone uses AI to create and make content (seems simple enough). There are many ways to do this and the most recent example that people have been using and turning to has been ChatGPT.

What is ChatGPT?

ChatGPT is an AI language model developed which is trained on a massive amount of text data to generate human-like text based on the questions it’s asked and the data it receives.

The thing people love about ChatGPT right now is that it can respond to various types of questions and provide answers, summaries, and continue conversations in a natural way—well, as natural as it can for an AI product.

A huge question that keeps cropping up since AI has been back in the marketing space is: “Will AI replace copywriters and marketers?”

And we’ve got a thing or two to say about that.

💡 Flick’s Tip: Listen to our latest podcast episode where we break down everything you need to know about ChatGPT and how to make it work for your content strategy.

Tune in to Talk Social to Me!

Social media news, memes, Lolz, and everything in-between

Will AI replace copywriters, social media managers, and marketers?

No. Honestly, take a deep breath because we know it’s at the top of people’s minds right now. Yes, there will absolutely be an increase in people using AI in their everyday lives with their jobs—from content ideation to subject lines, etc—but it will never be able to replace the human behind the really great copy.

What do we mean by that? Well, AI doesn’t understand nuance. It doesn’t understand a good joke. And a lot of the content doesn’t have that extra sprinkle of sass that we all know you come to Flick for. 😏

Plus, if we end up depending on AI too much to create all of our content, all the content in the world will end up sounding exactly the same. That’s why it’s important to Humanize AI text—making sure the content feels natural, engaging, and true to your brand voice.

Think of your favorite brand that you follow online. Why do you like to follow them? What about their content keeps you coming back for more? Who is your favorite author? What about their writing keeps you engaged?

It’s not just about the brand or the writer, but about their personality. Their style. Their uniqueness. And thankfully for content, AI can’t replicate that. Even in fields like healthcare, where healthcare artificial intelligence companies are making significant strides, the value of human insight remains crucial. For instance, AI can analyze vast amounts of medical data, but it’s the doctors and healthcare professionals who interpret those findings and provide personalized care. This balance between technology and human expertise is essential across industries.

Instead, think of AI as a great tool to have in your toolkit. It can help you get started with initial ideas for your content, just like generating stories, poems, or social media posts, and help you get set up for success by having a constant and consistent workflow.

For example, if you’re learning how to post on YouTube, AI can assist in brainstorming engaging video titles, optimizing descriptions, and even generating video outlines. An AI video generator can further streamline the process by creating drafts of video content, saving time and effort in production.

However, the creativity, storytelling, and audience connection will always come from you. So, rather than fearing AI, embrace it as a way to enhance your content workflow. Use it to optimize your processes, but always add your personal touch; that’s what makes content truly stand out!

@uncanny_content Did you know #chatgpt is coming for your jobs, #copywritersoftiktok? 😂😑🙄🙄🙄🙄 also sorry, Mom. Don’t watch this one. #greenscreen #artificialintelligence #adulthumor #vibesonly #communityovercompetition #howtocopywrite #copywriting #aicopywriting #aicopywriter #aicopywritingtools #aicopy #toysforadults ♬ Blue Blood – Heinz Kiessling & Various Artists

Benefits of AI in social media marketing

AI has multiple advantages for your brand, including:

Improved user engagement
In-depth analytics for better decision-making
Improved customer segmentation
Cost-effective
Increased ROI
Doubled productivity and efficiency
Improved collaboration between teams
Better user experience

How can AI help with social media strategy?

There are quite a few ways that AI can help with social media strategy:

At the moment with Flick, you are using some of our AI tools already when it comes to working with our hashtag tool, Best Times to Post, overall detailed analytics reports, and more. You’re using this as an effective tool to make sure that your social media strategy is working best for you!

Another way you can use it (and what this entire post is about) is content creation.

If you’re stuck trying to come up with:

Social media posts
Blog post ideas
Video ideas
Product descriptions

AI Social Media Assistant: How to Scale Your Social Media Management

Imagine if you had a brainstorming, writing, and planning social media partner. You would effortlessly generate fresh content ideas that align with your brand voice. Creating relevant and captivating social media posts and captions would be a piece of cake.

What’s more! You would plan and schedule posts so you could publish at the right time to maximize your opens and clicks. Enter Flick’s AI Social Media Assistant, your companion copywriter, strategist, content creator, and more.

The AI Social Media Assistant is a mighty marketing tool that makes brainstorming, content creation, and planning a breeze. Let’s explore its features further.

Brainstorming: Search for a specific topic and start generating unique and engaging content ideas. Get authentic suggestions to delight your audience.
Caption Writing: Create highly personalized captions in seconds to improve the viewing experience of your audience.
Repurposing: Increase user interaction with your content by repurposing written blog posts. Convert high-performing content into bite-sized snippets for your social media followers. A podcast summary generator can create quick summaries of long audio content, perfect for repurposing into engaging social posts.
Planning: Save, organize, and schedule your content ideas as easily as ABC.

Getting started with Flick’s AI Social Media Assistant is straightforward. Start a 7-day free trial today!

Find relevant hashtags using AI

Hashtags & Analytics

Find, manage, and analyze hashtags for Instagram.

Start a 7-day free trial to harness the power of Instagram hashtags.

#AI Hashtags

With tools like Flick, you can find relevant AI hashtags for Instagram to grow your account.

Best AI hashtags

#technology #future #webdesign #tech #google #programming #app #coding #web #c #webdevelopment #robot #webdesigner #developer #ui #cybersecurity #information #ux #artificialintelligence #uidesign #data #uxdesign #robotics #machinelearning #uiux #digitaldesign #javascript #html #automation #softwareengineer

Here’s another set of artificial intelligence hashtags.

Popular AI hashtags

#artificialintelligence #bhfyp #business #marketing #digital #education #startup #future #technology #digitalmarketing #science #tech #covid #engineering #innovation #code #blockchain #robot #programming #electronics #coding

Painting hashtags

To unlock more features, such as hashtag competition, potential reach, daily posts, average likes, and total posts, start a 7-day free trial.

#art #artist #artwork #digitalart #arte #illustration #drawing #artistsoninstagram #sketch #artoftheday #draw #contemporaryart #color #artofinstagram #instaart #watercolor #abstractart #colors #graphicdesign #paint #illustrator #artgallery #moon #digital #rainbow #fineart #creative #rose #modernart #abstract

Create a free account to enjoy more features.

#art #artist #drawing #illustration #artwork #sketch #color #digitalart #arte #draw #artistsoninstagram #creative #instaart #colors #artoftheday #sketchbook #graphicdesign #contemporaryart #watercolor #paint #rose #illustrator #moon #rainbow #abstractart #pencil #artsy #artgallery #abstract #gallery

#Daily vlogs hashtags

You can also discover daily vlogs hashtags.

The top 30 trending hashtags for #vlogs

#youtube #blogger #vlog #youtuber #subscribe #vlogger #youtubechannel #igtv #youtubers #newvideo #blog #dailyvlog #youtubevideo #yt #smallyoutuber #vlogmas #blogs #vlogging #3k #channel #youtubevideos #bloggerlife #vloggerlife #bloggerslife #reactionvideos #vloglife #vloggers #vloger #dailyvlogs #makingvideos

#blogger #youtube #blog #youtuber #youtubers #vlog #bloggerlife #subscribe #vlogger #youtubechannel #igtv #channel #newvideo #blogs #youtubevideos #youtubevideo #bloglife #yt #bloggerslife #smallyoutuber #vlogging #vloggers #vlogsquad #newyoutuber #vloggerlife #3k #vloger #vloglife #bloggerswanted #igtvchannel

#Best hashtags to gain followers

#love #instagram #instagood #instalike #likes #insta #video #tbt #happynewyear #newpost #likeforlikes #post #party #new #fé #instapic #followtrick #comment #liketime #f #share #following #instalove #instamood #l #follower #facebook #selfie #a #followtrain

#love #instagood #instagram #tbt #instalike #selfie #me #likeforlikes #instamood #instapic #party #insta #cool #likes #new #instalove #video #instacool #nice #instagramers #good #best #comment #goodnight #perfect #happynewyear #share

#Hashtags for nail

#nails #nailart #nailsofinstagram #kpop #manicure #nailsdesign #nailsart #nails💅 #gelnails #nailsoftheday #naildesign #nailstagram #instanails #nailstyle #nailartist #nailsnailsnails #naildesigns #nailpolish #nailswag #gelpolish #pedicure #nailsalon #gel #frenchnails #nailaddict #nailporn #pinknails #nails2inspire #nailsaddict #gelnail

#nails #kpop #nailart #nailsofinstagram #manicure #gelnails #nailstagram #naildesign #instanails #nailpolish #nailswag #nailsart #nailsoftheday #nailsdesign #nails💅 #nailstyle #gel #naildesigns #nails2inspire #pedicure #gelpolish #nailartist #nailsalon #nailporn #gelnail #nailsnailsnails #nailaddict #nailsaddict #ネイルアート #nailpro

#Hashtags for haircuts

#hairstyle #haircut #hairstyles #barbershop #hairstylist #barber #salon #hairdresser #haircolor #barbershopconnect #hairtransformation #fade #barberlife #hairtutorial #barbers #hairoftheday #barberlove #hairinspo #hairtrends #barberworld #hairstyling #wahl #hairfashion #fadehaircut #haircolorist #thebarberpost #skinfade #barbergang #barberstyle #barberlifestyle

#hairstyle #haircut #hairstyles #haircolor #hairstylist #barbershop #barber #salon #barberlife #hairdresser #barbershopconnect #hairsalon #fade #hairoftheday #hairfashion #barberlove #hairinspo #barbers #hairtransformation #wahl #barbering #barbergang #barbersinctv #hairstyling #andis #thebarberpost #barberworld #haircolorist #nastybarbers #coolhair

#Fitness training hashtags

#lifestyle #motivation #healthylifestyle #gym #fit #health #marketing #gymmotivation #training #running #fitnessmotivation #sport #gymlife #workout #crossfit #2 #healthy #muscle #bodybuilding #1 #promo #run #personaltrainer #gains #strong #power #workoutmotivation #strength #aesthetics #fitnessmodel

#motivation #lifestyle #gym #workout #fit #healthy #health #training #bodybuilding #fitnessmotivation #fitfam #sport #1 #healthylifestyle #running #diet #fitspo #gymlife #muscle #body #crossfit #strong #marketing #exercise #eatclean #2 #nutrition #fitnessmodel #instafit #run

The average daily number of posts on Instagram hashtags related to #painting, #ai, #nails, #haircuts, etc., determines which hashtags are trending.

3 Best social media marketing campaigns

Wondering if you can accelerate your business growth through social media marketing campaigns? Here are three hashtag ideas to inspire you.

1. National Geographic #YourShot Instagram Campaign

National Geographic launched a successful social media campaign on Instagram called “Your Shot” to leverage user-generated content. It debuted the @natgeoyourshot page in 2019 which allowed professional and amateur photographers to tag their photos so they could be featured on the page. As a result, Your Shot was able to hit 4.2 million followers within a short space of time.

Since its launch, #yourshotphotographer, and #natgeoyourshot tags have generated over 11 million photos and turned amateurs into professionals.

Nat Geo’s page generates thousands of comments and over 500K likes with stunning photos from different photographers worldwide.

2. Pantone #BigGameColorCommentary (2020 Super Bowl)

Pantone hired an ad agency Huge Inc. to create brand awareness during a Super Bowl match. Pantone is a color system to match colors in several industries. So the company encouraged fans to replace subjects with a Pantone color code during the Super Bowl game. On this specific day, Tempa Bay Buccaneers and the Kansas City Chiefs wore similar shades of red colors.

While the match was on, Pantone commented live on the game with color codes for referee’s flags, team jerseys, and game snacks like seven-layer.

Have a look at the example below:

3. Starbucks – “Energy That’s Good” Campaign

View this post on Instagram

A post shared by Jordan Fisher (@jordanfisher)

Starbucks lauched its vitamin C-infused energy drink, Baya, through influencer marketing. It roped in a singer, actor, and “Dancing with the Stars” winner Jordan Fisher to lead The Energy Markets Lab.

Baya focused on a young audience recovering from the COVID-19 Starbucks since people were more health conscious. It also engaged Karen X Cheng, an award-winning AI and augmented reality director, Lauren Hom, a designer-illustrator, Cache Bunny, a digital effects artist, and Justin, a vibraphone musician to reach a wider audience on Instagram.

Scale Up Your Content Creation with AI and Flick

And quite a few more things, using an AI tool can help you get started with sparking that initial idea, which is why we’re excited to be testing out a new AI tool inside Flick to help you with caption ideas for your content. At the moment, we’re still in Beta and working hard on making it the best tool on the market for you to use.

Stuck trying to come up with content ideas for the month ahead? We’ve got you! Test out our AI Social Media Assistant to brainstorm content ideas in seconds along with the best on-brand captions for your social media posts. Click the banner below to get started with a 7-day free trial of Flick!

flick's ai social media assistant join the waitlist

Content

What is AI Content Creation?

What is ChatGPT?

Will AI replace copywriters, social media managers, and marketers?

Benefits of AI in social media marketing

How can AI help with social media strategy?

AI Social Media Assistant: How to Scale Your Social Media Management

Find relevant hashtags using AI

3 Best social media marketing campaigns

Scale Up Your Content Creation with AI and Flick

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

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What is AI Content Creation?

What is ChatGPT?

Will AI replace copywriters, social media managers, and marketers?

Benefits of AI in social media marketing

How can AI help with social media strategy?

AI Social Media Assistant: How to Scale Your Social Media Management

Find relevant hashtags using AI

#AI Hashtags

Popular AI hashtags

Painting hashtags

#Daily vlogs hashtags

#Best hashtags to gain followers

#Hashtags for nail

#Hashtags for haircuts

#Fitness training hashtags

3 Best social media marketing campaigns

1. National Geographic #YourShot Instagram Campaign

2. Pantone #BigGameColorCommentary (2020 Super Bowl)

3. Starbucks – “Energy That’s Good” Campaign

Scale Up Your Content Creation with AI and Flick

Top 10 Top HubSpot Alternatives in 2025

TikTok Tools You Need to Start Using Today

5 AI Tools to Streamline Your Work As a Social Media Manager