Itâs no secret videos on Instagram have become just as popular as pictures. If you scroll through the app, youâre bound to come across just as many stories, Reels, and IGTV videos as you are photos, and itâs time to use that to our advantage. Since the app has become video-heavy, plenty of tools and apps have also been developed to help social media managers and Instagram users to make the most of these features. So, if you arenât a tech wizard, fear not! Here are some user-friendly tools to help you edit your Instagram videos so you can better engage your audience, increase marketing opportunities, and strengthen your brand.
InShot
InShot is the perfect place to start your video editing journey. This app will transform and edit your Instagram videos, allowing you to add music, filters, transitions, text, and special effects. It also does what is sometimes seemingly impossible: turns horizontal videos into Reels (which is huge, we know).
This tool will also speed up videos, slow them down, trim the footage, or splice them up. InShot will take the quality of your videos through the roof, and both your brand and your audience will thank you.
Movavi Video Editor
Movavi Video Editor is a flexible tool for enhancing your video projects with ease. â¤â¤If youâre looking to add text, Movavi offers a flexible and customizable title editor, allowing you to easily incorporate stylish captions or messages that enhance your contentâs clarity and appeal. â¤â¤
But Movavi goes beyond just textá
łits powerful editing suite lets you insert eye-catching stickers, filters, and effects, as well as personalize your videos with intro and outro sequences. â¤â¤Whether youâre crafting content for social media or professional projects, Movavi makes it easy to captivate your audience, even without sound.
Clips
Clips is the ultimate tool for closed captioning. If you want subtitles on your videos (which most of us do), Clips is one of the best tools for accuracy and customizable display.
Its capabilities, however, donât stop there. With Clips you can also add stickers, filters, emojis, and intro/outro messages. If youâre trying to reach an audience even without sound, Clips is the way to go.
Splice
If youâre into cinematic effects and film-style content, Splice is perfect for you. This tool is perfect for adjusting video speed, syncing clips to music, and trimming footage. Splice will also allow you to add transitions, backgrounds, filters, effects, and other dynamic elements.
Even if you donât have a professional videographer on your team, Splice will make it so no one has to know.
Adobe Rush
Adobe Rush is here for simple, straightforward video editing. You can shoot, edit, and share within the app, and youâll have access to templates for Reels to streamline your content creation.
The aim of the app is convenience and efficiency, so if youâre looking to create, edit, and publish your Reels without any fuss, Adobe Rush is the place to be.
KineMaster
Most of the time, it feels like thereâs nothing KineMaster cannot do. This app will make your videos polished and professional, elevating your brandâs Instagram presence and better engaging your audience.
With KineMaster, youâll be able to add sound effects, trim clips, create animations, overlay text, add transitions, use motion graphics, the list goes on. Not to mention you can record voice-overs, which we still canât do via Instagram Reels.
FilmoraGo
FilmoraGo, the mobile version of the original Filmora, is a popular option for how easy it is to use, even for those who might night be so technologically advanced. This app allows you to boost the visual appeal of your video content with stickers, text, and various other animated overlays.
What might be the most appealing element of the app, however, is the royalty-free music library. You can browse hundreds of thousands of songs to find the perfect soundtrack for your Reels, allowing you to reach your audience in meaningful, emotional ways.
Magisto
Magisto offers a double feature of productivity: editing and analytics. This tool allows you not only to create and edit Instagram videos but also to measure your social media performance.
So, if youâre looking for a one-stop shop for customizing your videos and analyzing their success, look no further. Magisto is the perfect combination of creativity and logic for any brand.
VideoShow
VideoShow is a versatile tool for beginners and professionals alike. Like many others, this appâs features include cutting and splicing videos, adding text and graphic elements, applying dynamic transitions, extracting audio, manipulating backgrounds, and more.
VideoShow even lets you draw your own creations, so you can really customize your videos to your brandâs content. Its sharing properties couldnât be easier, making it another excellent choice for social media marketing.
So, itâs time to say goodbye to the stress of video editing. With these tools, the process can be fun, customizable, and accessible for any brand or social media manager.