How to Add Links to Instagram Stories
This toolkit will show you how to add links to Instagram Stories, customize them, and view your analytics.

Written by
Julia CohenJump to a section ✨
How to Add Links to Instagram Stories
How can I see how many people clicked my Instagram Story link?
Do I have to have a business or creator account to add links to my Instagram Story?
How do I add affiliate links to my Instagram Stories?
Can I customize the link on my Instagram Story?
Can I add more than one link to an Instagram Story?
Other ways you can drive traffic to a link using Instagram
- Pop a link in your bio! If you use a tracked link, you can put it through a link shortener so it fits nice and cleanly in your bio. You should make this link through to your main website if you have one.
- In your posts and captions, drive people to ‘click the link in your bio’ in order to drive traffic.
- On your Stories, you can also include multiple slides with different links. Let’s say you’re showing off your product recommendations. Keep each recommendation to a different slide, and add your link there. But, be careful, don’t add too many links or your viewers may not see them!
- Reply to FAQs with a link. If someone DMs you a question asking for a recommendation, for example, you can reply using a link.


User-Generated Content: What It Is and Why You Need It
User-generated content is the key to having a successful social media strategy. We’re taking you everything you need to know about UGC and how to make it work for you.
Mackenzie Taylor
Last month


6 Ways to Spot a Fake Instagram Account
Not sure if an account is real or fake? Here are the signs of a fake Instagram account, why there are so many phonies online, and how to stay safe on Instagram.
Mackenzie Taylor
2 weeks ago


Easy Instagram Audit Guide: Process, Tools and Checklist 2025
One of the first things you should do if you want to up your Instagram game, is running an Instagram audit. Not sure where to start? Let us help you!
Tania braukamper
Last month