Learn 📚
Pricing
BlogFlickInstagram Hashtags

How do you pick which hashtags to use?

Not sure where to start when it comes to the right hashtags on Instagram? Here’s how to pick which hashtags to use for your account.

Posted 4 years ago
which hashtags to use

Written by

Julia Cohen
Posted 4 years ago
Hashtag strategy is essential if you want to make the most of your Instagram account. This is because, when you pick the right hashtags you are more likely to reach the right people with your account. Instagram’s landscape has changed. Likes have been removed, and users are even warier when it comes to fake followers, comments, and bots, so how do you achieve real, organic growth? Hashtags can help, but the right hashtags can help even more.

Here’s how to pick which hashtags are right for your account

We’ve talked about hashtag strategy in the past, and the best way to start your hashtag research. To put strategy simply, you want to focus on hashtags that match your account. This means, that the hashtags you use shouldn’t be too competitive, but should still allow you to have a high-reach opportunity. If your account is focused on fashion, you would want to use hashtags related to fashion, that aren’t too broad but aren’t too niche either. P.S. When we talk about ‘competitiveness’ we mean that the average likes of the posts that are ranking in those hashtags should be similar to the average likes you usually get on your account.
The best way to do this is by creating a mind map of the types of keywords you think your audience (or target audience) would be likely to google or follow. In this example, that might be ‘fashion’ ‘stylingtips’ or ‘ootd’. Once you have these, you want to expand them and find hashtags that are similar or related to your keywords but are better matched to your account.
In general, you want to have a few hashtags that are low competition, a few hashtags that are medium competition, and a few hashtags that are high competition. If you rank on a hashtag that has low competition for your account your post is likely to be seen by more people. The more low-competition hashtags you use, the more likely you are to rank on at least one. If your post gets a lot of attraction because of this spike in engagement, you might then rank on the medium competition hashtags, and then the higher competition hashtags, sending your post to potential virality.
So, let’s go visual to explain this a little better.
I’ve searched one of my keywords in Flick to see if I can get some better options on what I should use for hashtags. Remember to apply your suggested filters, so Flick calibrates to your account and only suggests hashtags that are more likely to help you grow, in relation to your average likes and engagement:
which hashtags work?
I have searched the keyword ‘stylingtips’ and Flick has suggested 38 hashtags that I could use, grouping them by low competition, medium competition, and high competition:
how to choose instagram hashtags
It’s important to get your ratio right. So, you should pick hashtags that are mostly in the low-medium competition range. Then you can select a couple from the high competition section to use. Why use high-competition hashtags at all? Because if you do rank, you will achieve a high reward in terms of visibility and engagement.
When you select your hashtags, Flick will then show you how many you have selected from each group:
how to pick hashtags
Then, you can keep researching for more related hashtags, or export the hashtags you have selected, and paste them to your new post.

Want to give it a go for yourself?

Find out the best hashtags for your account by starting a free trial with Flick!

Content

Here’s how to pick which hashtags are right for your account


Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

More articles related to
Instagram Hashtags

Top 11 Tools for Facebook in 2024

Discover the best Facebook tools of 2024. From AI-driven content creation to insightful analytics, find the best tool for your social media.

Mackenzie Taylor

Last month

instagram reels hashtags
instagram reels hashtags

Instagram Reels Hashtags: Everything You Need to Know

We walk you through how to find and utilize the best hashtags for your Instagram Reels to get you higher engagement and better reach on your video content.

Mackenzie Taylor

Last month

13 Social Media Post Ideas to Try This Friday

Not sure what to post on social this weekend? Here are our favorite Friday social media post ideas that you can start working into your content strategy.

Mackenzie Taylor

Last month

Return to Blog Home

All-in-one Social Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed PlannerAI Social Marketing Tool

© 2023 Flick.Tech LTD | All rights reserved.