How to Use Instagram as a Small Business
Trying to reach your target consumers on Instagram as a small business? Here’s everything you need to know to start growing organically.

Written by
Julia CohenJump to a section āØ
Define your voice š¤
- Remember that Instagram is recreational. People arenāt necessarily active on Instagram because they intend to purchase items, so they donāt always want to be talked to as a āconsumer.ā
- Therefore, the best way to communicate with your followers or prospective shoppers is in a natural way, that seamlessly integrates with the rest of their feed.
- Although you should speak differently to your consumers on Instagram as opposed to your website or traditional ads, your branding should still be cohesive. If someone discovers your brand on Instagram, they shouldnāt see completely different messaging when they decide to visit your website.
- Focus on what makes your brand unique. Because Instagram is so competitive, itās important to get to the āwhyā of your brand. Why would consumers choose to follow you? Why would they want to keep up with you instead of your competitors? Make this clear on your page. A strong logo design can also help convey your brandās identity, making it easier for followers to instantly recognize and connect with your message.
Structure your page strategically āļø
Hereās how we have set up our page, as an example!
Set up shop š
Frequently Asked Questions
How many posts should I share on Instagram each day?
What are some examples of questions to ask in my Instagram Lives?
- Behind-the-scenes questions: Give your viewers a glimpse into your day-to-day operations or creative process.
- Product demos or tutorials: Showcase your products or services in action and teach your viewers how to use them.
- Q&A sessions: Allow your viewers to ask you questions in real-time.
- Host an interview with an industry expert: This is a great way to provide valuable content to your audience and learn something new yourself.
- Contests or giveaways: Generate excitement and engagement by offering prizes to your viewers.
How can I track the results of my Instagram campaigns?
How much does it cost to run Instagram Ads?


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