How to Use Flick’s Instagram Hashtag Metrics in 2024
What Instagram hashtag metrics we provide and how to use them to improve your hashtag research and grow your Instagram account organically.
Posted last year
Written by
Sam KingPosted last year
Welcome to Flick! If youâve clicked on this blog, chances are youâre probably new to Flick and want to make the most out of your account. And as hashtags are how we originally got started at Flick, we know quite a few things about them. Being able to know exactly what hashtags to use on your social media pages can be just the thing to make your posts go viral, and weâre here to help.
In todayâs blog, weâre breaking down everything you need to know about Instagram hashtag metrics inside Flick. Our Hashtag and Analytics Suites will help you make informed decisions about which hashtags you should use, plus help you adjust your strategy every step of the way. Ready to increase your reach and grow your Instagram account? Letâs dive in.
Flickâs Instagram Hashtag Metrics:
Letâs begin with the basics and the definitions of the items you might see in Flickâs Hashtag Metrics Suite. Youâll find these numbers when you start searching for a particular hashtag on our platform.
Competition Score
This is how difficult it will be to rank in the âTop Postsâ feed under that hashtag. The score compares the hashtagâs potential audience size to all the other hashtags in our database. Plus, it includes the experience other Flick users have had using that hashtag.
Potential Reach
This metric lets you know the estimated amount of people youâre likely to reach if you rank on the hashtag. The score compares the hashtagâs potential audience size to all the other hashtags in our database, plus the experience Flick users have had using the hashtag.
DAPC (Daily Average Post Count)
The number of daily posts that use that particular hashtag (based on the last 7 days).
Average Likes
The average number of likes a post gets that ranks under that hashtag.
Total Posts
The total number of posts under that hashtag.
Average Comments
The average number of comments a post gets that ranks under that hashtag.
Hashtag Performance Metrics
Now that you understand how to read the metrics underneath hashtags, itâs time for you to understand how well your particular hashtags performed.
After you have started using hashtags, youâll notice that we keep track of all the hashtags you use. Under âCollectionsâ on the left-hand side of the screen, youâll notice a tab called âHashtags Used.â From here, youâll find all the hashtags youâve used on Instagram, plus the metrics on how well you performed with those hashtags. Here is everything you need to know about your Hashtag Performance Metrics:
Times used
This is the number of times you have used that particular hashtag.
Times ranked
The number of posts you made using that hashtag ranked in the top 100 posts for that hashtag.
Rank ratio
The percentage of times you ranked in the top 100 posts under that hashtag.
Average best rank
The smaller this number is, the better! For every post that ranks on a hashtag, we take the highest it ranked under the hashtag and then average that across all your posts.
Best practices for hashtags:
To help you make the most out of your hashtags on Instagram and Flick, here are some of our top tips to help you get started.
- Relevancy is Key: Using hashtags that are as relevant to your content as possible allows you to reach wider audiences that are interested in the type of content you post.
- (Hashtag) Size Matters: Using hashtags that are suitable in size for your account gives you the best chance of ranking and reaching more people. âSmart Filtersâ is a great way to find the most appropriately sized tags!
- Mix Things Up: Try to incorporate a mix of different-size hashtags into your content! If using 30 hashtags, this may look something like using 15-10 low competition hashtags, 10 medium, and 5-10 low.
- Ranking is Rewarding: Ranking on a hashtag means that your post has reached the top 100 posts of a hashtagâs âTop Postsâ feed. Ranking is a great way to determine how well your hashtags have worked, as ranking on a relevant hashtag will likely increase your reach to more of your target audience. You can see what tags youâve ranked on within Flick by heading to âAnalyticsâ!
- Forget: Experiment! Donât be afraid to experiment! There is no true âone size fits allâ hashtag strategy. Testing and iterating will lead to better results with your hashtags. You never know what will work for your content until you experiment!
Itâs time to take on your hashtags and see the growth youâve been wanting. Start your free trial with Flick, if you havenât already by clicking the banner below!
More articles related to
Instagram Hashtag Strategy Guide 2025
Want to up your Instagram hashtag strategy but don’t really know how it works or where to start? Take a look at our comprehensive guide.
Julia Cohen
3 months ago
How to Maximize Your Social Commerce Strategy: A Guide for Businesses
All the details on what social commerce is, how to approach it with your brand, and the best ways (and worst ways!) to use social commerce for your biz.
Mackenzie Taylor
3 months ago
SaaS Social Media Marketing: A Comprehensive Guide
Master the art of SaaS social media marketing with our comprehensive guide. Learn how to build a strong brand, engage your audience, generate leads, and drive growth through various social media platf...
Mackenzie Taylor
3 months ago