Instagram’s New Algorithm Update Prioritizes Original Content
A new Instagram algorithm update is here! Here’s what you need to know about Instagram prioritizing original content on the platform.

Written by
Mackenzie TaylorWhat are the Instagram algorithm updates?
Rewarding original content
View this post on Instagram
Labeling reposts
Removing aggregator accounts
Higher reach for smaller creators
Four key takeaways from the Instagram algorithm update
- Focus on original content: Instagram is making changes to its algorithm to benefit original content creators. This means that creators should focus on creating their own unique content, rather than reposting content from others.
- Don’t worry about reposts: Instagram will be replacing reposts with original content and labeling them to link to the original creator. This means that creators don’t need to worry about their content being reposted without credit.
- Avoid unoriginal content: Accounts that repeatedly post unoriginal content will be ineligible for recommendations. This includes content that is reposted without credit, as well as content that is copied from other sources.
- Follow community guidelines: Accounts that repeatedly post content that violates community guidelines will also be ineligible for recommendations. This includes content that is hateful, violent, or sexually suggestive.
How to create original content for Instagram
- Endless caption and content ideas
- AI-generated hashtags tailored to your caption
- Your highest-performing content repurposed in seconds
- AI-generated images and graphics, and 100,000+ free stock images
- Ability to add your product and services to our AI to have more tailored captions


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