Instagram Reels Insights: Everything You Need to Know
Instagram have just released Reels Insights, and we are here to give you the low-down on how to view, use and apply them to your strategy.
Written by
Julia CohenJump to a section â¨
What Are Instagram Reels Insights?
Why Track & Analyze Reels Insights?
- Learn what youâre doing well
- Learn where you can improve
- Find opportunities youâre missing
- Identify what your audience likes and dislikes
- Pinpoint when your audience is active and when should post your Reels for best reach and engagement
- Understand which calls to action are most popular with your audience
- See which AR filters, effects, and audio tracks are working
- Recognize patterns in high-performing Reels
How To View Instagram Reels Insights
How To Fix Reels Insights Not Showing
Reels Insights Analytics
Reels Discovery: Accounts Reached VS Plays
- Accounts Reached: this metric tells you how many unique Instagram users saw your Reel at least once. If itâs way higher than your usual content, this could be a sign that your Reel has been featured on the Instagram Explore page or in the top Reels, has ranked for a hashtag, or has otherwise gone viral. That shows youâre doing something right!
- Plays: this is the number of times your Reel has been played. It could be higher than the number of accounts reached, since some users may watch your Reel more than once. Thatâs a good sign that they really like your content.
Reels Interactions meaning
Instagram Insights Reach
How To Leverage Insights To Make Better Reels
- Different lengths of Reel: you can now post videos of up to 1 minute, so see if your audience prefers shorter, TikTok-style clips or longer videos
- Posting on different days and times: Instagram Insights shows when your audience is most active, so test posting Reels during those key hours to see which garners the most engagement
- Varying audio tracks: identify which music or audio youâve used in your top-performing Reels and trial it on new content to see if it is equally popular
- Different Reels content styles: like with audio, see what content, filters, and effects are proving most popular in terms of engagement and create more of the same to see if thatâs whatâs driving the postsâ success. Try using the new Reels Remix feature to repurpose your old content too!
Tracking Instagram Insights With Flick
- Access metrics including engagement rates, reach, profile visits, followers, and website clicks over any time period
- Track your hashtag performance and see which terms your posts have ranked for and for how long to improve your hashtag research
- Calculate the top times for posting content on your account based on where your audience is located and when theyâre most active
- Visually review and compare your posts, as well as comparing them against a benchmark of 55k+ Instagram accounts
Grow Your Instagram By Monitoring Insights
Best Social Media Calendar Tools in 2025
Discover the best social media calendar tools this coming 2025. Streamline your strategy with top picks like Flick, and more for effective content planning.
Mackenzie Taylor
2 weeks ago
Trending Instagram Reels Songs to Try This Week
No more searching for trending audio! Here is your up-to-date trending Reels audio for Instagram to use this week.
Mackenzie Taylor
2 days ago
How to Create a Social Media Report for Instagram
Tracking your metrics in a report will help you get a full picture of your accountâs performance, so here’s our step-by-step guide on how to build your own social media report and why itâs so im...
Mackenzie Taylor
2 weeks ago