Best Social Media Calendar Tools in 2025
Discover the best social media calendar tools this coming 2025. Streamline your strategy with top picks like Flick, and more for effective content planning.
Posted 2 weeks ago
Written by
Mackenzie TaylorPosted 2 weeks ago
In the fast-paced world of social media, staying organized and ahead of the curve is crucial. That’s where a social media calendar comes in, a tool that’s becoming indispensable for content creators and marketers alike. From meticulous content planning to precise event tracking and insightful engagement analysis, a social media calendar is your secret weapon in crafting a successful online presence. Imagine hitting all your marketing goals with ease, engaging your audience like never before, and having a clear vision of your social media strategy.
At Flick, we understand the importance of staying on trend and making every post count. With our AI-driven insights and intuitive content suggestions, we’re not just a tool—we’re your partner in navigating the social media landscape. Trust us to elevate your social media game.
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How to Choose the Best Social Media Calendar for You
Selecting the right social media calendar is about finding a balance between functionality and simplicity. Consider these key factors:
- Feature-Rich Yet User-Friendly: Look for a tool that offers comprehensive features without compromising on user experience. It should be intuitive enough for beginners but robust for power users.
- Budget-Friendly Options: Assess your budget and find a tool that offers the best value. Don’t overspend, but remember, investing in a good tool can save time and resources in the long run.
- Seamless Integration: Your social media calendar should integrate effortlessly with other tools and platforms you use. This integration enhances efficiency and streamlines your workflow.
- Compatibility Across Devices: Choose a tool that works well across different devices. Whether you’re on a desktop or mobile, your social media calendar should be accessible and fully functional.
10 Best Tools for Social Media Calendar Tools in 2025
In the dynamic and fast-paced realm of social media, maintaining organization and a strategic edge is more important than ever. Social media calendar tools are the key to achieving this, providing an essential framework for anyone aiming to optimize their social media strategy in 2025. These tools offer a structured approach to content planning and execution, ensuring you stay on top of trends and manage your online presence effectively. Join us as we explore the leading social media calendar tools that are shaping the way we approach digital marketing today.
1.Flick
Tailored for those who want to elevate their social media game, Flick offers a suite of AI-powered tools that transform content creation from a chore into a delight. Imagine brainstorming, creating, and scheduling your posts effortlessly. Flick’s intuitive platform makes managing your social media calendar a breeze, ensuring your content is always relevant and resonant.
Flick stands out in the social media calendar tools category with its comprehensive, all-in-one solution. Flick helps you plan your social media calendar with ease. With AI-driven insights, content suggestions, and our Hashtag Tool, Flick ensures you’re always on trend. Its unique blend of features caters to all your social media needs, making it a top choice for content creators and marketers alike.
“Easily get new ideas, very easy to use, easy to post on social media. Customer Support is amazing, many features to help us. Everything is very easy to implement, easy integration and you can program all the postings for all week or month or you can go there frequently to post and get ideas. It’s amazing.” – André C., Independent Wellness & Business Coach Small Business Owner
Key Features
- Social Management
- Content & Collaboration
- Easy-to-use interface
- AI tools for post ideas
- Hashtag Tool
- AI caption generator
- 24/7 customer support
Pros
- Simple setup
- Free 7-day trial
- Multi-account management
- Easy post-scheduling
- Auto-publishing across platforms
Cons
- No Twitter or YouTube integrations
- AI not available on mobile app
- Some hashtags may be irrelevant
Pricing
Flick offers a range of pricing plans, from $14/month to $67/month, catering to different needs and budgets.
Best for
Ideal for small businesses, individual influencers and creators, Flick is a perfect fit for bloggers, YouTubers, and podcasters looking to streamline their social media calendar.
2.Sprout Social
Sprout Social stands as a robust player in the realm of social media calendar tools. Designed to cater to businesses and agencies seeking to amplify their social media impact, Sprout Social offers a comprehensive suite of features. Its standout capability is the unified message inbox, which consolidates all company mentions across platforms, simplifying engagement and response strategies.
Sprout Social’s scheduling and campaign tracking tools are top-notch, providing users with deep insights into social media performance. The platform’s analytics and sentiment analysis tools are particularly useful for understanding audience engagement and refining content strategies. However, its pricing can be a bit steep for smaller businesses, and the platform sometimes lacks native support for every social network.
“A great tool for small teams, but it has room to grow.” – Skylar B., Small Business Owner
Key Features
- Unified message inbox
- Advanced scheduling tools
- Campaign tracking
- Social analytics
- Sentiment analysis
Pros
- Comprehensive message management
- Effective for daily use
- Advanced tracking and analytics
Cons
- Higher pricing tiers
- Slower customer support response
- Limited support for some social networks
Pricing
Sprout Social’s pricing ranges from $249/month to custom pricing, reflecting its comprehensive feature set and targeting larger businesses and agencies.
Best for
Ideal for businesses of all sizes, especially those needing a robust social media management tool with strong analytics and reporting capabilities.
3.Unbox Social
Unbox Social is a versatile tool in the social media calendar landscape, catering to brands and agencies with its influencer marketing, competition tracking, and analytics features. Its all-in-one platform makes it a convenient choice for users looking to consolidate their social media activities.
The tool’s social media scheduling, influencer tracking, and competition tracking capabilities are particularly noteworthy. Users appreciate the comprehensive analytics, which offer deep insights into social media performance. However, beginners might find the platform a bit challenging, and some features are restricted to higher-tier plans.
“This tool is not perfect, but it’s beneficial.” – Xig.e, Social Media Analyst
Key Features
- Social media scheduling
- Influencer tracking
- Competition tracking
- Detailed analytics
Pros
- Comprehensive data-driven approach
- Time-saving features
- Good customer support
Cons
- Not free
- Learning curve for beginners
- Limited features on basic plans
Pricing
Unbox Social offers plans ranging from $9/month to $129/month, making it accessible for small to medium-sized businesses.
Best for
Ideal for small businesses and teams across various industries, such as restaurants and retail stores.
4.Planoly
Planoly is a visually oriented social media planner and scheduler, ideal for managing content on Instagram, Facebook, Pinterest, and Twitter. Its strength lies in its visual planning capabilities, allowing users to design and schedule posts with a high degree of aesthetic control. However, it does have limitations, such as a cap on viewing only the last 18 published posts and a lack of direct client collaboration features.
“Easy to use and schedule media in advance” – Michelle D., CEO and Founder
Key Features
- Visual social media planning
- Scheduling for multiple platforms
- Team collaboration tools
Pros
- User-friendly visual interface
- Affordable pricing
- Auto-posting feature
Cons
- Limited post history visibility
- No direct client collaboration
- Limited platform connectivity
Pricing
Planoly’s pricing ranges from $13/month to $43/month, making it a budget-friendly option for individuals and small businesses.
Best for
Ideal for individuals and small businesses focusing on Instagram marketing.
5.Sendible
Sendible is a comprehensive social media management platform, balancing a wide range of features with affordability. It stands out for its ability to manage a significant number of social media channels and its functional versatility, including queue management and content import/export. The desktop version is highly praised, though the mobile app could use improvements.
“Saves me a bunch of time!” – Nicole G.
Key Features
- Multi-channel management
- Queue management
- Content import/export
Pros
- Affordable for the features offered
- Versatile functionality
- Effective for multiple social media channels
Cons
- Occasional posting issues
- Limited mobile app functionality
Pricing
Sendible’s pricing spans from $29/month to $750/month, catering to a wide range of business sizes.
Best for
Ideal for businesses of all sizes needing a comprehensive tool with a focus on collaboration and reporting.
6.Vista Social
Vista Social is known for its affordability and ease of use, making it a great option for small businesses managing multiple social media accounts. It offers a complete platform for content scheduling, conversation management, review handling, and social listening. However, users have noted a confusing UI and a lack of a professional look in reporting PDFs.
“Managing multiple clients just got easier!” – Millicent V.
Key Features
- Content scheduling
- Conversation management
- Social listening and reporting
Pros
- Easy setup
- Comprehensive social media management
- Effective team management features
Cons
- Confusing user interface
- Lack of mobile app
- Basic reporting aesthetics
Pricing
Vista Social offers plans starting at $15/month, with custom pricing available for advanced needs.
Best for
Ideal for small businesses and teams needing a comprehensive yet affordable social media management tool.
7.SocialPilot
SocialPilot caters to growing businesses with its cost-effective solution, offering features like scheduling, analytics, a social inbox, and bulk scheduling. It’s particularly noted for its powerful collaboration features and social media calendar. However, its Instagram analytics are somewhat lacking, and the free plan is limited in scope.
“Efficient tool that just works” – Vincent T., CEO / Digital Marketing Director
Key Features
- Scheduling and publishing
- Social media analytics
- Social inbox and bulk scheduling
Pros
- Affordable for growing businesses
- Powerful collaboration tools
- Comprehensive social media calendar
Cons
- Limited Instagram analytics
- Restricted features on the free plan
Pricing
SocialPilot’s pricing ranges from $30/month to $200/month, making it accessible for agencies and teams.
Best for
Ideal for agencies and teams managing multiple social media accounts and clients.
8.Loomly
Loomly is an all-in-one social media management platform, highly regarded among marketing teams and agencies for its focus on functionality. It offers a clean interface and integrates with a wide range of platforms. However, it falls short in terms of editing functionality, and the mobile app could be more robust.
“Amazing Product for Multi-Channel & Multi-Company Social Posting” – Jacquelyn Z.
Key Features
- Multi-channel management
- Hashtag separation for Instagram
- Facebook post customization
Pros
- Focus on functionality
- Clean interface
- Wide platform integration
Cons
- Limited editing tools
- Basic mobile app
Pricing
Loomly’s pricing ranges from $26/month to $269/month, catering to teams of all sizes.
Best for
Ideal for marketing teams and agencies needing a functional and visually-oriented social media management tool.
9.Buffer
Buffer is a versatile social media management platform supporting a range of platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Known for its user-friendly interface, it offers comprehensive scheduling, publishing, and analytics features. However, it has limitations in handling certain video files and lacks features for tagging other pages.
“A platform that helps to manage multiple social media pages” – Vishal R., Operations Manager, Mid-Market
Key Features
- Multi-platform support
- Scheduling and publishing
- Detailed analytics
Pros
- Intuitive interface
- Comprehensive feature set
- Free plan availability
Cons
- Restrictions on video file types
- Limited tagging capabilities
Pricing
Buffer’s pricing is accessible, ranging from a Free plan to $120/month, catering to individuals and small businesses.
Best for
Ideal for individuals and small businesses focusing on diverse social media marketing.
10.Zoho Social
Zoho Social stands out for its integration with other Zoho products and its advanced scheduling tools. It’s designed for businesses of all sizes, offering features like social monitoring, custom queues, and a brand health dashboard. While it’s easy to use, some users find its vast capabilities overwhelming at first.
“Really liking the Value based on Price” – Olin G., Director of Digital Strategy, Marketing, and Advertising
Key Features
- Advanced scheduling tools
- Social monitoring
- Brand health dashboard
Pros
- Seamless integration with Zoho suite
- Intuitive posting tools
- Comprehensive analytics
Cons
- Can be overwhelming due to extensive features
- Learning curve for new users
Pricing
Zoho Social offers plans ranging from $15/month to $65/month for businesses, and $320-$460 for agencies.
Best for
Ideal for businesses seeking an affordable, comprehensive social media management tool.
Frequently Asked Questions
What is a Social Media Calendar?
A social media calendar is an organizational tool designed to manage and streamline the content creation and posting process across multiple social media platforms. It serves as a visual schedule, allowing marketers and content creators to plan out posts in advance, track campaign timelines, and ensure a balanced mix of content types. This systematic approach not only guarantees a consistent and cohesive online presence but also aids in aligning social media activities with broader marketing goals, seasonal trends, and key business events.
Why Would I Need a Social Media Calendar?
A social media calendar is crucial for organizing and executing a coherent content strategy across various platforms. It aids in maintaining a regular and consistent posting schedule, which is key to building audience trust and engagement. Additionally, this tool allows for strategic planning of content around important dates, events, and marketing campaigns, ensuring that your social media activities are aligned with your overall business objectives and effectively resonate with your target audience.
When Should I Use a Social Media Calendar?
A social media calendar becomes particularly beneficial when you’re juggling content across multiple social media platforms, as it helps in maintaining a unified and organized approach. It’s ideal for meticulous planning and execution of marketing campaigns, ensuring that each post aligns with the overall campaign objectives. Additionally, a social media calendar is essential for those aiming to maintain a regular and strategic posting schedule, as it allows for advanced planning, and timely execution, and ensures that your content reaches your audience at the most optimal times.
People Also Ask:
What are the benefits of using social media calendar tools?
Using social media calendar tools like Flick brings a new level of ease and efficiency to your social media strategy. With our AI-driven insights and content suggestions, you can plan and execute a trend-setting social media presence, ensuring every post is impactful and on-brand.
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