8 Social Media Goals and How to Make Them Work for You
Need help establishing social media goals for your brand or business? Here’s everything you need to know to get started.
Posted 2 years ago
Written by
Mackenzie TaylorPosted 2 years ago
Youāve done all the work to finally convince your business, client, or new brand youāre working with about the absolute importance of having social media. And youāre even doing an amazing job at racking up followers and getting those views on your Reels and TikToks. But ā¦ how is this actually helping your business? What is the overall value for the company? If youāre scratching your head and thinking, āI actually have no idea,ā it might be time to start listing out some social media goals. Yes, goals for your social media! Itāll help give you a clear focus on why youāre doing the social youāre doing and an overall goal to accomplish with each and every one of your social media posts moving forward.
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Examples of social media marketing goals
Now that you know what social media goals are and why you need them, letās dive into some examples of social media goals.
Increase brand awareness š
If you want people to know about you, social media is the most effective way to do just that. With social media, you can reach new people you would never have connected with previously. This is one of the best goals to hit when you have a new product launching or youāre trying to build your audience in a specific niche.
How do you measure brand awareness? A few different ways:
- Post reach: How many people saw your post?
- New followers: Have you increased followers since youāve been posting?
- Potential Reach: How many people have your posts potentially reached across the platform?
You can analyze all of this and more over on Flickās Analytics. We break down each of these metrics to help you figure out if your brand awareness is increasing. Get started for FREE for 7 days:
Social listening š
If you donāt know what social listening is, essentially itās tracking social media platforms for mentions of your brand and analyzing the results.
Why should this be part of your social media goals? Because it helps establish and identify how people feel about your brand and gives you better insights into what people want from you.
The biggest metrics to track for social listening are:
- Hashtags: Do you have branded hashtags? How many people are actually talking about your brand?
- Brand mentions: How many people are talking about your brand specifically?
- Competitor mentions: Itās good to track your competitorās mentions and see what people are saying about them!
- Industry trends: Is there something new being introduced in your market? Should you start talking about it or introducing it to your brand?
Increase community engagementš
If this isnāt on your social media goals list, you might be doing it wrong. Engagement is the easiest way to see what your audience likes and wants from you as a brand. Through liking, commenting, sharing, and saving your post, you can visibly see what content your audience likes.
Need help with figuring out your engagement rate? Flickās analytics breaks it easily down for you! Click here to get your FREE 7-day trial started.
Boost sales šø
If youāre looking to boost your sales, itās important to track how many people convert from your social media posts to clicking the ābuy nowā button, signing up for your newsletter, downloading a product, or whatever it is youāre looking for to increase conversions on.
Again, similar to increasing traffic to your website, checking your analytics is the best way to see the conversions from your social media posts. See how many people clicked over to your profile from your post and story. How many clicked on the link in your bio? All of these are important metrics to look at when it comes to this particular social media goal. Additionally, using effective newsletter templates can help streamline your outreach and improve conversion rates from your social media channels.
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New leads š„
Leads, leads, leads. You donāt always need an immediate sale when it comes to your social media goals. Sometimes it can just be about generating more leads!
Why should you look at increasing your leads? Well, because it can help fine-tune future campaigns that you run on your socials! You can find out way more about your customers and really delve deep into the specifics when it comes to who your customers are and what they want from you.
Start a Q+A with your followers on your Instagram Stories and ask them specific questions about who they are. You can create a giveaway and ask people to fill out a form to be put into the giveaway. There are a variety of different options when it comes to generating new leads and honing in on this particular social media goal.
Better customer service š©āš»
Another social media goal you should consider is delivering better customer service to your audience. While, yes, you want to get new followers, you also want to keep the followers you already have. Duh! And the best way to do that? By having great customer service!
By reducing wait times, increasing customer satisfaction, creating customer support teams on social media, and more, you can actually increase your customer service and do a better job at retaining current customers.
Increase traffic to your website š»
While you might be wondering what increased web traffic has to do with your social media, not all your social media goals need to be tied directly to social media.
One of the best and easiest social media goals to track is increased traffic to your website! If your biz is selling things online or you want people to know more about you, your website is hugely important to your overall social media marketing strategy. Getting more people to click the link in your bio and direct them to signs ups, sales, or downloading products, checking the traffic to your website will be an important thing to keep track of.
You can easily check how many people click the website link in your bio by checking your analytics. Start your 7-day free trial with Flick by clicking the banner below:
Brand reputationš
Like T-Swift, youāve got a big reputation. Well, you want to at least! And a good one at that. Social media marketing is one of the best and most effective ways to build trust and rapport with your audience.
And why do you need to build trust with your audience? Because they will then want to follow and buy from you! Plus, they are more likely to tell their own audience about you. Win-win-win.
How to set realistic social media goals
Now that you have an idea of social media goals, how do you actually start setting them for your brand? š¤
Think of the acronym SMART when starting to lay out your goal ideas:
- Specific
- Measurable
- Achievable
- Relevant
- Time-Bound
Specific
For your goals to actually, you know, work, it needs to be specific! You need to be able to answer:
- What needs to be accomplished?
- Who is responsible for it?
- What steps need to be taken to achieve these goals?
Measurable
How would you quantify your goals? Once you figure out the answer to that question, youāll be able to track your progress and know when youāve successfully accomplished the goal.
Achievable
Okay, but for real, is the goal actually achievable? You might need to give yourself a serious reality check if it isnāt. Is your objective something your team can reasonably accomplish or are you living in fantasyland?
Relevant
Why are you setting this goal? Whatās the purpose behind this specific goal when it comes to your brand or business?
Time-Bound
Build a timeline for yourself and your team to successfully put together all the pieces to start and accomplish your set goals.
Ready to get started on creating your own social media goals? Be sure that you get started with your free Flick trial so you can measure all the analytics effectively and make sure youāre accomplishing your goals.
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