Written by
Mackenzie TaylorPosted last year
If you’ve been on TikTok, you know that creating content can be done on the fly but actually getting that content seen? That’s a whole other story. That’s where hashtags come into play! By using the right trending or relevant hashtags for your content, you’ll be able to get more and more eyeballs viewing your videos. And that’s why you’re making TikToks in the first place, isn’t it? If you’re looking to master the art of the hashtag, we’ve got you. Learn everything you need to know about TikTok hashtags and how to make them work for your content.
@flick.social Did we miss anything ? #instagram #instagramers #instagramupdates #instagramvsreality ♬ original sound – Flick
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Why use TikTok hashtags?
Now that you know what they are, why in the world should you use them? For plenty of reasons!
The main one though: It helps with your reach beyond just the people that follow you.
Hashtags are a great way for TikTok to know what kind of content you’re making and serve it to the right people who will actually want to engage with the content.
If you’re making cat content, tag the video with #cats and your video will be seen by people who freaking love cats and will likely engage with your video (it’s me—I am the cat person going to engage with your video).
Another thing users can do is follow a specific hashtag on TikTok and if you’re using that particular hashtag, you’ll end up on their feed.
Win-win.
Using hashtags is also a great way for you to build your community online. If you’re a brand and want to build your following a bit more, using a branded hashtag that people can use themselves will be a great way to spread the word about your brand and business while also collecting user-generated content on TikTok.
What does FYP mean?
FYP on TikTok means “for you page.” It’s all the content that TikTok believes you’re interested in based on your likes and engagements on the app.
Should you use #ForYou, #ForYouPage, or #FYP on TikTok?
These are incredibly popular hashtags so we say use them with caution. As they have millions of views and videos on that hashtag, your content is likely to get lost in the crowd if you use it. But that’s not to say it won’t be seen by anyone, so use it sparingly and don’t expect instant results.
Ready to get started on making your TikTok videos go viral and growing your account? Get inspired by these brands on TikTok to make your content the best it can be and figure out all the tools you’ll need to measure, track, and analyze all your TikTok content—like Flick. 👀
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