FWD: Open for viral trends 🚨

Another week, another Adam Mosseri post. Yes, folks, he’s at it again in his sweater and gold chain necklace explaining what Instagram is doing next.

And it’s … not that much.

But if you’re anything like me, you’ll read the comments with a bag of popcorn because some of the things said there is golden. ☀️

But that’s not the only thing that happened this week! YouTube dropped some major features, X is quietly doing X things, and Reels are getting a facelift.

Let’s get into it:

That’s what Head of Instagram, Adam Mosseri says at least. Well, not in those exact words, but close enough!

In a new video posted to Instagram, Mosseri explained that Instagram isn’t focusing (and has no plans to focus!) on long-form videos on the platform. According to him, long-form videos would take away from the user’s experience (lol) and the platform’s “core identity to connect people with friends.”

Is that what they do? 😬

Mosseri explained that Instagram’s “main jobs” are connecting you with friends and helping you explore things you love “usually through short-form video.”

So … if you thought Reels were going away anytime soon, you thought wrong. And it also seems that this is the biggest reason why photo-only posts tend to do so poorly on the app recently.

But, at least we know, for now, that long-form isn’t going to the app anytime soon. And after IGTV failed pretty miserably, let’s hope Instagram doesn’t play an Uno Reverse on us all and add it back into the app.

• What’s that? Meta finally has phone support? Miracles do happen.
  
  

• Alert the presses! You no longer have to hold your finger on the screen to stop a Reel! I’ve been waiting years for this!
  
  

• Watch Reels without text? Facebook is testing “Clear Mode” where no captions or engagement buttons will appear on the post.
  
  

• India banned TikTok, and this is what happened to influencers.
  
  

• Ah! The easiest way to create an effective social media content calendar is finally here!
  
  

• New sticker alert: You can now request friends to share photos to your Instagram Story.
  
  

• Finally! Instagram is working on the ability to add collaborators to posts after you publish.
  
  

• New way to hack engagement? Instagram is posting your Story Highlights onto the main feed.
  
  

• Spotify is officially a social media app.
  
  

• Want your own AI chatbot? You can now make one on IG.
  
  

• The dislike button is coming to X—but … is it really needed?
  
  

• “Add Yours” stickers are coming to YouTube Shorts? Yeah, they have stolen yet another idea from IG.

With Mackenzie and Ben

Want to jump on a trend before it goes viral? Looking to find the best trends for your business?

Iris will help you find all the viral trends and help you perfectly tailor the trend to your exact business or niche!

• Log in to your Flick account
• Click “Scheduling”
• Select “Viral Trends”
• Discover all the latest trends happening on social media right now

Iris will suggest ideas on how you can re-create the trend for your social media!

Find the perfect viral trend for your account right now for FREE!

After forcing people to either watch ads or get Premium (RIP Ad Blocker), YouTube has decided to step up its game with a whole lotta updates the past week.

I guess it’s trying to prove that Premium really is worth it (and honestly, it really might be…).

• YouTube can now erase copyrighted music without it affecting the other audio on the video. Hallelujah! Now, let’s do the same on other social media platforms, please.
  
  
• YouTube is stealing another idea from IG (shocking!) by adding its own version of “Add Yours” stickers to Shorts.
  
  
• Speaking of Shorts, YouTube will now make creating Shorts from long-form content simple. The new tool will scan the video, pull out the main idea of the video, and create a Short for you in seconds. Incredible!
  
  
• You’ll also soon be able to Remix a Remix. Something I’m sure everyone was desperate to get. 🙃

YouTube mentioned that it will be releasing 12 new features on Shorts soon—I only hope it’s an original idea and not another stolen feature.

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