Instagram is changing the algorithm again 😭

Well, Meta played an Uno Reverse on AI Celebrity chatbots, Elon is making more steps to make X the Everything App, and hashtags are cool again? Yes, really!

This week in social is a fun one, so strap in, folks! Let’s start from the top. 👇

Well, kinda. It’s making VIEWS the primary metric for all formats.

What the heck does that mean for you?

A few things TBH:

🎥 For Reels: the Plays metric will be relabeled as Views. This is the number of times a Reel started to play or replay.

📸 For non-Reels: Views will be the primary metric to measure how your content is performing. This is the number of times a non-Reel appeared on a person’s screen.

According to Instagram, these changes “ensure creators have the same metrics across Instagram to help them better understand how their content is performing regardless of format and develop better strategies to help achieve their goals.”

Do we like this change? Do we hate it? Let me know!

• Celebrity voiced AI chatbots? Come on, Meta. You just said no to celebrity AI personas!
  
  

• Eeek! It’s official: Meta and Google did a secret deal to target teens with ads. Yikes.
  
  

• A social media platform without engagement buttons? Yes, X is removing likes, comments, and reposts.
  
  

• Woah! The secret hack we didn’t know we needed for finding trending audio.
  
  

• A dedicated video feed is coming to a Facebook screen near you.
  
  

• Screenshotting that person’s DMs to send to friends? IG isn’t going to allow that anymore.
  
  

• Goodbye, square grid photos. I will always love you.
  
  

• Make hashtags cool again! Hashtags are coming to Threads!
  
  

• “X me!” Payments are about to launch on X.
  
  

• Community Notes is coming to YouTube.
  
  

• Location sharing on Instagram? Yes, IG is stealing ideas from Snapchat and Apple.
  
  

• Amazon and TikTok officially team up.

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It’s finally happening! After Elon Musk threatening to do it for months, X is removing likes, comments, and reposts buttons from replies on posts, along with their counts and view counts.

Why?

Because he doesn’t like the way it looks.

While you can still click on the post and engage with it, you won’t be able to automatically do so from your Home Screen while scrolling.

To me, it seems a strange move to change how people have interacted with the app since it launched—especially as being able to quickly engage with content is a key feature of social media apps everywhere.

Will this change how people interact on the app as a whole? Will there be less engagement as people won’t want to click into a post? Or is this a change that seems drastic and will be fine when it happens?

Only time will tell.

The top trending sounds and songs you need to use to go viral this week. 

🍓 Oh, Look! A Strawberry!: This trend uses humor to playfully show excitement that slowly turns into less and less excitement towards the end.

🤫 One More Secret: This trend involves confessing an unpopular opinion under the guise of a serious secret.

👯 Two Person Job: This trend uses humor to highlight the tendency for people to overcomplicate tasks by involving more people than necessary. 

#️⃣ 12345678: This trend is used in a funny and tongue-in-cheek way about how much (or little!) one has of money, clients, work, or anything in-between. 

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