NEW! Meet Iris, Your AI Social Media Assistant
Meet Iris, your AI Social Media Manager, who will do 75% of your social media strategy to help you grow your accounts and stay consistent.
Written by
Mackenzie Taylor- Planning and creating 75% of your social media marketing content
- Create weekly or monthly social media plans based on your biz
- Design and create graphics in your brand’s style
- Write captions in your exact brand voice
- Turn any media you have into engaging posts
- Optimize and schedule your content
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What is Iris?
Who is Iris for?
How does Iris benefit you?
Time-saving
Consistency
High-quality content
Cost efficient
- For new or small businesses, Iris is the perfect middle ground between DIY and hiring expensive outside help.
- For marketers, Iris gives you the ability to take on more clients and still effectively grow their accounts.
How to create a content calendar using Iris
Add Brand Info
- Head to your Content Lab inside Flick and click “Manage Brand Info” in the top right-hand corner.
- Here is where you’ll find your Brand Hub! Brand Hub will help Iris tailor suggestions to your completely unique business and strategy.
- Be sure to fill out all the information inside Brand Hub so Iris’ suggestions are pitch-perfect to your business. This will also be the time to tell Iris what words to avoid, what your exact brand voice is, what your audience is like, and more! The more detailed, the better!
- Add your products and services (if you sell those!) inside your Brand Hub, as well. Iris will use this information to come up with content ideas and write captions to help you promote this part of your biz!
How to create a content calendar from scratch
- When should the plan start? Select the date you’d like Iris to begin your calendar.
- How long should the plan be? Select the period you’d like the calendar to be for—from one week up to one month.
- How frequently would you like to post? Decide how often you want to post. Iris will create a plan based on every day, every weekday, 3-4 times a week, or 2 times a week.
- What’s your strategy? Select a strategy that aligns with your aims on socials. Pick a preference between informational posts, promotional posts, or a mixture of both!
- Post Idea: The post idea explains the direction and feel of the overall post (“Highlight five actionable tips for creating social media”).
- Post Format: This explains what type of media will be used alongside the caption. You can choose from different options like B-Roll Video, Carousel Graphic, Photo Carousel, Single Page Graphic, Static Image, Talking to Camera, Text Overlay Video, and Voice Over Video.
- Focus: The focus of the post whether it is informational or promotional.
- Feedback: If the idea isn’t completely on-brand for you, give Iris feedback and explain what needs to be changed about the post.
- For stock images: Click “Get Photos” and select an image from the image library
- For AI-generated images: Click “Generate Image” and select which type of image you’d like the AI to make for you.
- For AI-generated graphics: Click “Generate Graphic” to open the graphic wizard. From here, select which kind of graphic you’d like AI to generate for you, edit as needed, and add to your calendar.
How to create a content calendar with existing media
- When should the plan start? Select the date you’d like Iris to begin your calendar.
- How long should the plan be? Select the period you’d like the calendar to be for—from one week up to one month.
- How frequently would you like to post? Decide how often you want to post. Iris will create a plan based on every day, every weekday, 3-4 times a week, or 2 times a week.
- What’s your strategy? Select a strategy that aligns with your aims on socials. Pick a preference between informational posts, promotional posts, or a mixture of both!
- Add Relevant Information: Edit the alt-text generated to make sure Iris is using the best possible information when creating your content calendar. You can add details like someone’s name in the photo, product details, and more.
- Tag Products and Services: If the photo includes a product or service you have, tag it! Iris will use the information provided in the Brand Hub about that product to better write a caption for your post.
- Post Idea: The post idea explains the direction and feel of the overall post (“Highlight five actionable tips for creating social media”).
- Post Format: This explains what type of media will be used alongside the caption. You can choose from different options like B-Roll Video, Carousel Graphic, Photo Carousel, Single Page Graphic, Static Image, Talking to Camera, Text Overlay Video, and Voice Over Video.
- Focus: The focus of the post whether it is informational or promotional.
- Feedback: If the idea isn’t completely on-brand for you, give Iris feedback and explain what needs to be changed about the post.
- For stock images: Click “Get Photos” and select an image from the image library
- For AI-generated images: Click “Generate Image” and select which type of image you’d like the AI to make for you.
- For AI-generated graphics: Click “Generate Graphic” to open the graphic wizard. From here, select which kind of graphic you’d like AI to generate for you, edit as needed, and add to your calendar.
FAQ
Why should you use an AI Social Media Manager tool?
- Efficiency: AI tools can help you automate repetitive tasks that are time-consuming to do like content scheduling, content ideation, monitoring engagement, creating graphics, and analyzing performance.
- Personalization: AI can analyze vast amounts of data to understand your audience’s preferences and behavior, allowing you to tailor your content and messaging to better resonate with them.
- Optimization: These tools can optimize your social media strategy by identifying the best times to post, the most engaging content formats, the most effective hashtags to use, and the captions your audience will resonate most with.
- Data-driven Insights: AI tools can provide valuable insights by analyzing data trends, and helping you make informed decisions about your social media strategy.
- Cost-effectiveness: While there may be an initial investment, AI Social Media Marketing tools can ultimately save you money by streamlining processes and improving the effectiveness of your campaigns.
Why don’t my captions sound like me?
Will alt-text be added to my caption?
Why do all posts appear at 1pm in my calendar?
Will Iris schedule posts without asking?
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