Debunking the Top 10 Instagram Myths
In this post, we go through the top 10 Instagram myths that you think might be affecting your account. We also look at how to improve your Insta strategy.
Posted 2 years ago
Written by
Julia CohenPosted 2 years ago
Throughout our time developing Flick and researching the perfect Instagram hashtag strategy, weâve come across a lot of what we like to callâInstagram myths. These are questions that pretty much everyone looking to grow and improve their Instagram account has probably wondered or asked at one point, but the true answer may still remain a mystery.
As we get asked a lot of questions when it comes to what works (and what doesnât) on Instagram, weâve decided to put together this guide in which we will debunk your Instagram myths about hashtags, growing your account, and more. If youâve read this post, and still have unanswered questionsâsend us a comment or a message and weâll get back to you (we might even include your question on our next round of debunking Instagram myths!).
Debunking Your Instagram Myths đľď¸ââď¸
If I change the hashtags on an existing post, will more people see it?
Yes, this is still a question and a myth we see often. Even in 2022. Will changing hashtags on an existing post help you appear to more audiences? The answer is: probably not. Hashtags are based on time (aka when you post your content, not when you add the hashtags). So, even if you post your content on Monday, and add hashtags on Tuesday, youâre probably not that likely to see the results you were hoping for. The best time to add hashtags to a post is right once it goes live or immediately after as hashtag feeds are not only based on popularity but also when you post.*
*Also be sure to find the best time to post for your account over in your analytics! Optimizing your posts around the time when your followers are online will help you reach way more people both on your feed and through hashtags!
Should I put my hashtags as part of my caption or as a comment?
It doesnât actually matter!
No, for real. It doesnât.
Just make sure you pick one or the otherâwhichever suits your account and preferences the best. Instagram has noted that if you want to show up on the Explore page, youâll want to add all keywords (aka hashtags) in your caption, but hashtags work well in both the caption or as a comment.
And before you askâyou can split up your hashtags between a comment and your caption, so long as you donât exceed 30 on your post overallâor it wonât work. đ
Does shadowbanning exist?
Many people wonder if shadowbanning is a myth, and the answer is that the concept does have some truth to it. Because this answer is a little lengthy, and thereâs no yes-or-no way to tell if youâve been âshadowbanned,â weâve written up a post on how you can tell if you are (and what you should do about it) here.
According to Instagram, however, if youâre getting fewer likes and reach on a post, it doesnât mean youâve been shadowbanned and could be your followers just havenât scrolled enough to see your content on their feed.
Which hashtags get the most likes?
No specific set of hashtags will get you the most likes, but using the right hashtags that match your account, will give you the highest chance of upping your engagement. So, you have to take into account multiple factors â you canât just pick 30 hashtags, post them in your caption and expect immediate results. You need to consider the type of content you are posting, the number of likes you get on your posts generally, and what hashtags fit both of these factors the best. This will get you closer to picking hashtags that will give you the results you need.
Does Instagram penalize me for using a scheduling tool?
Not if the tool you are using has access to Instagramâs API (chances are, if it doesnât, the tool probably wonât even schedule your posts). Some third-party apps will work, and wonât affect your account health, but some wonât work at all if they arenât legitimate or donât have access to Instagramâs API.
Thankfully for you, Flick uses Instagramâs API and weâre even spotlighted on Metaâs own platform.
The Instagram algorithm hates me.
Whilst the algorithm changes can be a little frustrating at times, there are ways to use it to your advantage, and actually, make it your best friend. By using the right hashtags, posting engaging and top-quality content, optimizing your posts to the best of your ability through analytics, and truly understanding how the Instagram strategy works, you can work with the algorithm to your advantage. A little more on this, here.
Does using a business account, or a personal account make a difference to my reach?
No. Whether you have a business account, a creator account, or a personal account, your account type shouldnât impact your reach.
Hashtags donât do anything.
We may be a little biased, but this is the biggest Instagram myth of all! Hashtags can improve your account reach by 15-40% if you use them the right way, and can help get your content in front of new audiences. Think of hashtags for your Instagram account like youâd think of SEO for your blog. They require research and strategy, but when done right can really help with your organic search and visibility to your page.
Does buying followers on Instagram work?
Yes, in the sense that youâll suddenly have a lot more followers. No, in the sense that they likely wonât be engaged with your content, and your account could be penalized. Instagram really cracks down on anything or any account that uses a bot to increase engagement, followers, story views, you name it, on their platform, so itâs best to avoid!
Got more Instagram myths that need busting?
Feel free to contact us and weâll get back to you as soon as possible or leave us a note over on Instagram!
If you want to up your hashtag strategy game, start your free trial with Flick or read more of our content, where we help you develop the best Instagram hashtag strategy for your account!
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