Written by
Mackenzie TaylorPosted last month
Navigating the ever-changing world of Facebook marketing can feel scary—especially if you’ve never done it before! But having the right tools behind you will help guide you through all the important parts of Facebook—from ad creation, analytics, and targeting your exact audience.
When it comes to mastering Facebook, Flick is the trusted tool you need. With its AI-driven content creation, scheduling, and hashtag insights, Flick is the trusted source you’ve been looking for. Nail down your Facebook strategy and discover the best Facebook tools of 2024.
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How to Choose the Best Tools for Facebook for You
Selecting the exact right Facebook tool for you and your brand or biz can take your content from meh to amazing! Consider features that streamline your workflow, a budget that doesn’t break the bank, seamless integration with your existing stack, compatibility with various devices, and a super smooth user experience.
- Feature-Rich Functionality: Look for tools that offer a suite of features to manage your Facebook presence effectively.
- Budget-Friendly Choices: Balance cost with functionality. Sometimes, the best things aren’t free, but they shouldn’t cost a fortune either.
- Seamless Integration: Ensure the tools play nice with your current setup. It’s about making life easier, not decoding a puzzle.
- Stellar User Experience: Choose tools that are intuitive and enjoyable to use. Your sanity will thank you.
11 Best Tools for Facebook in 2024
In the ever-evolving landscape of social media, tools for Facebook have become indispensable for brands and individuals looking to maximize their online presence. Here’s a look at the top tools in the “for Facebook” category that stands out for their innovative features and user-friendly capabilities in 2024
1.Flick
If you’re grappling with the challenge of making your mark on Facebook, Flick is your go-to tool. As we step into 2024, it’s clear that having a robust online presence on Facebook is more crucial than ever. That’s where we shine, offering a suite of AI-driven tools that streamline content creation. It’s not just about posting content; it’s about crafting a strategy that resonates with your audience and drives engagement.
Flick stands out in the tools for Facebook category with its comprehensive approach. It’s not just another platform—it’s a partner in your Facebook journey. With Flick, you get the full package: from AI-powered content and graphics generation to strategic scheduling and insightful hashtag analysis. This all-in-one solution is designed to elevate your Facebook game, making content management a breeze while ensuring your posts hit the mark every time.
“You aren’t doing your socials right if you don’t use flick” – Shan-Tia B., Small Business Owner
Key Features
- Social Management
- AI Tools for Post Ideas and Captions
- Hashtag Research Tools
- Cross-Channel Posting
- Analytics and Competition Analysis
- 24/7 Customer Support
- And many more
Pros
- Set up is simple and straightforward
- Lots of tutorials and helpful information to assist
- Free 7-day trial
- Ability to download information and export
- Multi-account management
- Multi-user collaboration
- Easy to use post-scheduling
- Auto-publishing across multiple platforms
Cons
- No Twitter or YouTube integrations
- AI not on mobile app
- Some generated hashtags might be irrelevant
Pricing
Flick offers a competitive edge with its pricing model, starting at just $14/month and going up to $67/month. This range of packages ensures that whether you’re just starting out or looking to scale up, there’s a plan that fits your needs and budget.
Best for
Flick is ideal for small business owners, individual influencers, and creators, such as bloggers, YouTubers, and podcasters, who are looking to master Facebook with AI-driven content creation and scheduling, complemented by the unmatched insights from Flick’s Hashtag Tool.
2.Sprout Social
Sprout Social is a powerhouse in the realm of Facebook tools, offering a robust suite of features that cater to businesses seeking to amplify their social media efficacy. With its unified message inbox, content scheduling, and detailed analytics, Sprout Social is for those who want to streamline their social media management. It’s a tool that not only saves time but also provides deep insights into campaign performance, helping users to make informed decisions and engage with their audience more effectively.
“A great tool for small teams, but it has room to grow.” – Skylar B.
Key Features
- Social Management
- Reports & Dashboards
- Social Analytics
- Channels
- Content & Collaboration
- Monitoring & Listening
- Data Management & Analysis
Pros
- Unified message inbox for streamlined communication
- Advanced scheduling features
- Comprehensive campaign tracking and analytics
- Daily usage for effective social media management
Cons
- Higher price point compared to competitors
- Support response times can vary
- Lacks native support for certain social networks
Pricing
- Sprout Social’s pricing begins at $249/month, with custom pricing available for businesses with more extensive needs. While the cost is on the higher end, the suite of features it offers justifies the investment for many businesses.
Best for
- Sprout Social is best suited for businesses of all sizes across various industries that require a comprehensive social media management tool with a strong focus on analytics and reporting.
3.Planoly
For those who prioritize visual planning and scheduling on Facebook, Planoly emerges as a top contender. It’s a tool that not only helps you organize your content visually but also ensures that your posts are published without a hitch. Planoly’s user-friendly interface and affordable pricing make it a favorite among small businesses and individuals focused on Instagram marketing, but its features are equally beneficial for Facebook users.
“Easy to use and schedule.” – Michelle D.
Key Features
- Visual social media planning
- Auto-posting to multiple platforms
- Team collaboration tools
Pros
- Intuitive visual interface
- Competitive pricing
- Efficient scheduling and publishing tools
Cons
- Limited to the last 18 posts in the visual planner
- No direct client collaboration within the app
- Does not connect to all social media platforms
Pricing
- Pricing for Planoly starts at a budget-friendly $13/month and goes up to $43/month, offering a range of options for individuals and small businesses.
Best for
- Planoly is ideal for individuals and small businesses in all industries, with a particular focus on those who value a strong visual element in their social media marketing.
4.Buffer
Buffer is renowned for its simplicity and effectiveness in managing social media content across various platforms, including Facebook. Its intuitive interface and detailed analytics make it a go-to tool for individuals and small businesses keen on crafting a compelling social media presence. Buffer’s strength lies in its scheduling capabilities and the freedom it offers users to manage their content with ease.
“Manages your social media pipeline.” – Anne O.
Key Features
- Social Management
- Content & Collaboration
- Comprehensive scheduling and publishing features
- Detailed analytics
Pros
- User-friendly interface
- Supports multiple social media platforms
- Free plan available
Cons
- Limitations on video file compatibility
- Cannot use certain Facebook tools like tagging other pages
Pricing
- Buffer’s pricing is inclusive, offering a free plan with basic features, and paid plans that range up to $120/month.
Best for
- Buffer is best suited for individuals and small businesses in all industries, focusing on those who are new to social media marketing or have straightforward scheduling needs.
5.HubSpot
HubSpot’s Facebook Ad Copy Generator takes out the hard part of creating effective advertising copy—ideation. The platform generates ad copy based on your input. Simply specify your campaign’s goal, write a few details about your audience, plug in your selling point, and HubSpot will take it from there.
Most notably, the Facebook Ad Copy Generator is part of Hubspot’s Campaign Assistant, which can also generate copy for LinkedIn and Google Ads as well as landing pages and emails.
“An invaluable asset for any organization looking to elevate its marketing and sales strategies to the next level!“
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Key Features
- Incorporates calls-to-action within your ads
- Multiple tones of voice to pick from
- Supports other social networks
- Can generate copy for emails and landing pages
- Intuitive interface
Pros
- Available for free
- No learning curve
- Access to extra features via Campaign Assistant
Cons
- Some users may find the platform too simple
- No A/B testing tools
Pricing
- The Campaign Assistant is available for free.
Best for
- HubSpot Facebook Ad Copy Generate is best for busy small business owners or freelancers looking to kickstart their creative juices and drive conversions more effectively.
6.Hootsuite
Hootsuite is a titan in the social media management space, known for its comprehensive platform that supports a wide array of social networks, including Facebook. With its ability to monitor multiple streams, schedule content in advance, and generate detailed reports, Hootsuite is a favorite among businesses that require a robust social media strategy.
“Great Functionality, but One of the More Expensive Options” – Dr. April M., Business Consultant & Professional Speaker
Key Features
- Social Management
- Scheduling
- Monitoring
- Analytics
- Team collaboration
Pros
- Extensive platform support
- Bulk scheduling capabilities
- Comprehensive analytics and reporting
Cons
- Can be overwhelming for beginners
- The interface may feel cluttered
- Higher cost for premium features
Pricing
- Hootsuite offers a range of pricing options starting from $49/month, with enterprise solutions available for larger organizations.
Best for
- Hootsuite is ideal for medium to large businesses and enterprises that need to manage multiple social media accounts with a strong emphasis on analytics and reporting.
7.CoSchedule
CoSchedule stands out for its ability to integrate content marketing with social media management, making it a powerful tool for marketers who want to align their content strategy with their social media efforts on Facebook. Its calendar-centric approach and workflow automation features enable teams to stay organized and execute their marketing campaigns with precision.
“CoSchedule has been a lifesaver for our content and social media teams, bringing everything into one calendar,” a digital marketing specialist shares, highlighting the tool’s centralization and efficiency.
Key Features
- Marketing calendar
- Workflow automation
- Social scheduling
- Content organization
Pros
- Centralized marketing calendar
- Integrates with WordPress and other tools
- Excellent for team collaboration
Cons
- Learning curve for new users
- Pricing can be steep for smaller teams
Pricing
- CoSchedule’s pricing is tailored to the size of the team and the scope of use, with plans starting from $29/month.
Best for
- CoSchedule is best for marketing teams and content creators who need a centralized platform to manage their marketing campaigns and social media schedules.
8.Agorapulse
Agorapulse is a comprehensive social media management tool that excels in its user-friendly design and powerful features for Facebook management. It offers a streamlined experience for scheduling content, engaging with the audience, and analyzing performance. Its CRM features are particularly noteworthy, allowing users to track interactions and build relationships with their followers.
“The desktop version works so great, but mobile app could use work.” – Vanessa A., Small Business Owner
Key Features
- Social media scheduling
- Social listening
- CRM tools
- Analytics and reporting
Pros
- Intuitive user interface
- Robust CRM features
- Detailed reporting and analytics
Cons
- Limited integrations with third-party tools
- Some users may find the analytics too basic
Pricing
- Agorapulse offers a competitive pricing structure, with plans starting at $79/month and scaling up based on the features and support required.
Best for
- Agorapulse is ideal for small to medium-sized businesses and agencies that require a user-friendly tool with strong CRM and analytics capabilities for Facebook management.
9.Sendible
Sendible is a social media management tool that caters to agencies and businesses looking for a streamlined approach to managing their Facebook presence. With its ability to customize and brand reports, schedule content across multiple platforms, and engage with audiences, Sendible is a versatile tool that adapts to the needs of its users.
“Saves me a bunch of time!” – Nicole G.
Key Features
- Customizable reporting
- Content scheduling
- Social listening
- Engagement tools
Pros
- Custom branding on reports
- Comprehensive scheduling tools
- Supports a wide range of social networks
Cons
- The interface can be complex for beginners
- Some features may be redundant for small-scale users
Pricing
- Sendible’s pricing starts at $29/month, with various plans available to cater to different sizes and types of businesses.
Best for
- Sendible is best for social media agencies and businesses that require a high degree of customization and branding in their social media management tools.
10.Later
Later is a marketing platform that excels in visual content scheduling for Facebook and other social media platforms. Its focus on visual planning and Instagram-first approach makes it a favorite for brands and influencers who prioritize imagery in their social media strategy. Later’s ease of use and visual content calendar are key to its popularity.
“Great for scheduling and finding best times to post” – Kate B.
Key Features
- Visual content calendar
- Scheduling for multiple platforms
- Media library management
- Analytics
Pros
- User-friendly visual planning tools
- Supports Instagram, Facebook, Twitter, and Pinterest
- Free plan available
Cons
- Primarily designed for Instagram, with some features not fully optimized for Facebook
- Analytics are basic compared to other tools
Pricing
- Later offers a free plan for beginners, with paid plans starting at $12.50/month, making it accessible for individuals and small businesses.
Best for
- Later is ideal for influencers, creators, and small businesses that focus on visual storytelling and require a simple, effective tool for scheduling content across multiple platforms.
11.SocialBee
SocialBee buzzes into the Facebook tools scene with its compelling suite of features designed to enhance content scheduling and social media management. Tailored for efficiency and ease of use, SocialBee offers a centralized platform for managing multiple facets of social media marketing, from content creation to analytics, making it a valuable tool for Facebook-focused campaigns.
“Since we started using SocialBee, our Facebook engagement has soared. The scheduling feature ensures we’re always active, and the analytics help us fine-tune our strategy,” shares an enthusiastic marketing coordinator, praising the tool’s comprehensive capabilities.
Key Features
- Content scheduling and posting
- Social media analytics
- Content categorization for varied posting
- Evergreen content recycling
- Workflow and team collaboration tools
Pros
- Intuitive content categorization system
- Evergreen content feature maximizes content lifespan
- Workflow tools facilitate team collaboration
Cons
- Learning curve for new users to fully utilize all features
- Limited direct video posting capabilities
Pricing
- SocialBee’s pricing is competitive, with plans suitable for a range of needs, starting from a budget-friendly tier for small businesses to more comprehensive options for larger organizations.
Best for
- SocialBee is ideal for small to medium-sized businesses and marketing teams looking for a robust yet user-friendly tool to manage their Facebook presence and streamline their social media efforts.
Get the best out of Facebook Tools
Selecting the right Facebook tool isn’t just about making do—it’s about making waves. To truly harness the power of Facebook, you need tools that align with your strategy and amplify your efforts. Ready to take your Facebook game to the next level? Dive into all the insights that Flick offers. Here are steps to ensure you’re getting the most out of your Facebook tools:
- Align with your goals: Ensure the tool fits your marketing objectives.
- Analyze and adapt: Use the tool’s analytics to refine your strategy.
- Engage and grow: Utilize features that increase audience interaction.
- Measure success: Track your ROI to see the tool’s effectiveness.
FAQs
What is a Tool for Facebook?
A tool for Facebook is designed to help you manage, analyze, and enhance your presence on the world’s largest social network.
Why would I need a Tool for Facebook?
You need a tool for Facebook to navigate the vast social landscape efficiently, ensuring every post, ad, and interaction is purposeful and impactful.
When should I use a Tool for Facebook?
Use a tool for Facebook when you’re ready to streamline your social media workflow, from scheduling posts to analyzing campaign performance, for a more robust online presence.
Where are creative tools on Facebook?
Creative tools in Facebook can be found in the Ad Manager, where you can create and customize your ads, or within the post composer for pages, offering various options to enhance your posts with images, videos, and more.
Where are the tools to try on Facebook?
Tools to try in Facebook are often featured in the latest updates section of your dashboard or within the Business Suite. Keep an eye on announcements from Facebook or explore the “Tools” tab to discover new features and functionalities.
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