What is the Best Instagram Caption length?
How long should your Instagram caption be? What’s the best caption length? We offer you this, plus quick tips in today’s toolkit.

Written by
Julia CohenWhat is the Best Instagram Caption length?
First thing’s first, how long can an Instagram caption even be? ✍️
How much of your Instagram caption is visible? 👀
So, what’s the sweet spot? ✅
View this post on Instagram
View this post on Instagram
Quick caption tips and tricks to apply 👍
- Create a hook that will make your audience want to read on. Think of it like click-baiting, but for Instagram captions.
- Be descriptive in your captions and think about the content you are posting. Instagram uses machine-learning technology to understand exactly what is in your photos, so using descriptive words will get you on side.
- Need to save space? Put your hashtags as a first comment, so you still gain reach, without compromising what you’ve written.
- Schedule your content in advance, to take advantage of your creative juices when they are flowing. You can write your captions ahead of time, pop them into Flick’s scheduler and let them go out as needed.
- If you do add hashtags in your caption, separate them using line breaks. It’s important to use the right hashtags in order to expand your reach.
- Struggle with writing? Take our free caption writing course!


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