How to Calculate Engagement Rate on Instagram
Not sure how to calculate the engagement rate on Instagram? Read this installment of our Instagram toolkit to find out the formula!
Written by
Julia CohenJump to a section ✨
What is engagement rate on Instagram? 🤔
Why is engagement rate important? 🏆
View this post on Instagram
What is included in ‘engagement’? 👀
- Likes
- Comments
- Saves
- Shares
- DMs
- Link clicks
- Profile visits
- Sticker taps
- Email clicks
- Retweets
- Reactions
What is a good engagement rate on Instagram? ✅
How do you calculate total engagement rate manually? 👀
How to calculate average engagement rate manually✒️
Best Practice for Calculating Engagement Rate
- Average engagements per post: the average amount of engagement you get across all posts in a given time period
- Average reach per post: the average amount of reach you get across posts in a given time period.
- Number of posts: the total amount of feed posts you made in a given time period.
- Reach rate: the average reach of your feed posts, compared to the number of followers you have in a given time period.
What engagement rate tools can you use? 🛠
How to benchmark your engagement rate with similar accounts 👩👩👧👦
How to Repurpose Content for Social Media
Repurposing content for social media can seriously save you time and energy—plus give your audience what they really want from you! Here’s the best way to repurpose content for social media.
Mackenzie Taylor
2 months ago
Free Instagram Analytics Tools You Should Be Using in 2024
The 7 most effective and free Instagram Analytics Tools and Apps you can use to up your Instagram game and IG content strategy this year.
Mackenzie Taylor
2 months ago
Your Guide to Instagram Affiliate Marketing
To help you figure out if affiliate marketing is for you, how to get started, and how to use an affiliate program to boost your growth, we’ve broken down all the tips, tricks, and steps to get started...
Mackenzie Taylor
2 months ago