How to Calculate Engagement Rate on Instagram
Not sure how to calculate the engagement rate on Instagram? Read this installment of our Instagram toolkit to find out the formula!
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Julia CohenJump to a section ✨
What is engagement rate on Instagram? 🤔
Why is engagement rate important? 🏆
View this post on Instagram
What is included in ‘engagement’? 👀
- Likes
- Comments
- Saves
- Shares
- DMs
- Link clicks
- Profile visits
- Sticker taps
- Email clicks
- Retweets
- Reactions
What is a good engagement rate on Instagram? ✅
How do you calculate total engagement rate manually? 👀
How to calculate average engagement rate manually✒️
Best Practice for Calculating Engagement Rate
- Average engagements per post: the average amount of engagement you get across all posts in a given time period
- Average reach per post: the average amount of reach you get across posts in a given time period.
- Number of posts: the total amount of feed posts you made in a given time period.
- Reach rate: the average reach of your feed posts, compared to the number of followers you have in a given time period.
What engagement rate tools can you use? 🛠
How to benchmark your engagement rate with similar accounts 👩👩👧👦
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