How to Calculate Engagement Rate on Instagram
Not sure how to calculate the engagement rate on Instagram? Read this installment of our Instagram toolkit to find out the formula!
Written by
Julia CohenJump to a section ✨
What is engagement rate on Instagram? 🤔
Why is engagement rate important? 🏆
View this post on Instagram
What is included in ‘engagement’? 👀
- Likes
- Comments
- Saves
- Shares
- DMs
- Link clicks
- Profile visits
- Sticker taps
- Email clicks
- Retweets
- Reactions
What is a good engagement rate on Instagram? ✅
How do you calculate total engagement rate manually? 👀
How to calculate average engagement rate manually✒️
Best Practice for Calculating Engagement Rate
- Average engagements per post: the average amount of engagement you get across all posts in a given time period
- Average reach per post: the average amount of reach you get across posts in a given time period.
- Number of posts: the total amount of feed posts you made in a given time period.
- Reach rate: the average reach of your feed posts, compared to the number of followers you have in a given time period.
What engagement rate tools can you use? 🛠
How to benchmark your engagement rate with similar accounts 👩👩👧👦
7 Ways AI Will Revolutionize Content Creation In 2024
AI content creation has taken center stage to keep up with the increasing demand for different types of content. Here’s the top ways AI will change content creation this year.
Guest Post
Last month
Best Social Media Collaboration Tools in 2024
Discover the best social media collaboration tools. Streamline team communication and content creation with our top picks. Elevate your social media now.
Mackenzie Taylor
Last week
6 Ways to Use Social Listening for Customer Service
Many don’t know how to use social listening to improve customer service. This article is here to help you understand social listening and exactly how to use it for better customer service.
Guest Post
2 weeks ago