What Does Instagram’s Keyword Search Mean for Hashtags?
Everything you need to know about Instagram’s new keyword search and how it is different to Instagram hashtags.
Posted 3 years ago
Written by
Julia CohenPosted 3 years ago
If you keep up with the latest Instagram news, you have probably heard (or even seen) that the platform announced they would be rolling out their new keyword search. This means, you no longer have to search using just hashtags (though you still can) you can now search for content using broader topic ranges like you might on a typical search engine such as Google. But, what does this mean for how hashtags work, and how you work them into your overall Instagram strategy in order to get discovered? We’ll answer this, and more in today’s article.
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