17 LinkedIn Statistics Every B2B Marketer Needs to Know
We’ve gathered up all the best and most interesting bits of LinkedIn statistics you should know if you’re planning a LinkedIn marketing strategy in 2024.

Written by
Mackenzie TaylorJump to a section ✨
LinkedIn is more male-dominated.
Americans between 30 and 49 use LinkedIn the most.
6 people are hired every minute on LinkedIn.
LinkedIn is the biggest platform for B2B lead generation.
65 million users make the decision in their business.
LinkedIn has 1 billion members
The USA has the largest user base on LinkedIn
Over 78% of LinkedIn users are located outside of the US.
60% of users earn more than $100,000 annually
Users spend over 7 minutes per visit
Long-form LinkedIn posts perform the best
77% of marketers believe LinkedIn generates the best organic results
LinkedIn is the most trusted platform by brands
Ads are 6x more likely to convert
Complete profiles get 30% more weekly views
Mornings are the best time to post on LinkedIn


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