The Complete Guide to Pinterest Marketing

What is Pinterest and how does it work?

What are the benefits of marketing on Pinterest?

Boost brand awareness

Community building

Increase website clicks

Stay updated on trends

What are the different types of Pinterest accounts

Personal

• Create and share pins
• Follow other users and boards
• Save pins to your own boards
• Like and comment on pins
• Send and receive private messages

Business

• Access Pinterest analytics to track your results
• Create Rich Pins that include more info about your products or services
• Run ads
• Set up a Shop to sell your products directly on Pinterest

How to create a Pinterest account

Creating a Personal Pinterest Account

• Go to pinterest.com
• In the top right corner of the page, click the “Sign up” button.
• Enter your email address
• Create a password
• Click the “Create Account” button to create your Pinterest account.
• Pinterest will show you a list of popular interests. Select up to 10 interests that you are passionate about. This will help Pinterest tailor your feed to your interests.
• Pinterest will ask you for some information to complete your profile. This includes your name, location, and a brief description of yourself.
• Once your profile is complete, you can start saving pins to your boards. To save a pin, click on it and then click the “Save” button.

Creating a Business Pinterest Account

• Go to business.pinterest.com.
• In the top right corner of the page, click the “Create account” button.
• Select the type of business you have from the drop-down menu.
• In the business name field, enter the name of your business.
• Select the category that best describes your business from the drop-down menu.
• In the website field, enter the URL of your business website.
• In the email field, enter your business email address.
• In the password field, create a strong password for your Pinterest business account.
• Click the “Create account” button to create your Pinterest business account.
• Pinterest will ask you for some information to complete your business profile. This includes your business description, location, and website URL.

Convert your personal account into a business account

• Log in to your personal Pinterest account.
• Click on your profile picture in the top right corner of the screen.

  • Select “Settings” from the drop-down menu.
  • Click on the “Account settings” tab.
  • Under “Account type,” select “Convert to Business Account.“
  • Follow the prompts to complete the conversion process.

How to pin on Pinterest

Log in to Your Pinterest Account

• Ensure that you are logged in to your Pinterest business account. If you don’t have a business account, you can convert your personal account or create a new one specifically for your business.

Access the Create Pin Option

• Click on the ‘+’ sign: On the top-right corner of your Pinterest home feed, you’ll see a ‘+’ sign. Click on it to reveal a dropdown menu.
• Select “Create Pin”: In the dropdown menu, choose the “Create Pin” option.

Add Your Pin Details

• Click on the image box to upload your image or video. Pinterest recommends a 2:3 aspect ratio for images and videos.
• Select the file from your computer.

• Enter a clear and concise title for your Pin. This should be engaging and descriptive.

• Write a compelling description. Use relevant keywords to improve the discoverability of your Pin.

• Include the URL where you want users to go when they click on your Pin. This could be a product page, blog post, or relevant link.

Choose a Board

• Select a Board: Choose the board where you want to save your Pin. You can select an existing board or create a new one.
• Add Section (Optional): If you have sections within your boards, you can choose a specific section for your Pin. This step is optional.

Advanced Settings (Optional)

• Add Alt Text: Include alternative text for your Pin to improve accessibility. This is especially important for users with visual impairments.
• Publish to Social Media (Optional): If you want to share your Pin on connected social media accounts, toggle on the relevant options.

Save Your Pin

• Save Draft or Publish: Choose to save your Pin as a draft if you want to come back and edit it later. If your Pin is ready to go, click on “Publish.”

Review and Edit (Optional)

• After publishing, you can click on the Pin to make additional edits or changes if needed. You can also share your Pin with other boards or even group boards you belong to.

Tips for Creating an Effective Pin:

• Use High-Quality Images or Videos: Choose clear, high-resolution visuals that represent your brand or product well.
• Craft Compelling Titles and Descriptions: Write engaging and informative titles and descriptions using keywords relevant to your business.
• Include a Call-to-Action: Encourage users to take action by including a call-to-action in your Pin description.
• Be Consistent with Branding: Maintain consistency with your brand colors, fonts, and style to create a cohesive look across your Pinterest profile.

How to create a board on Pinterest

Access the Boards Section

1. Home Feed:
   Upon logging in, you’ll be directed to your home feed. Look for the ‘+’ sign at the top right corner of the page.
2. Profile:
   Alternatively, you can go to your profile by clicking on your profile picture at the top of the page and then select “Boards.”

Click on ‘Create Board’

1. Using the ‘+’ Sign:

   • Click on the ‘+’ sign to open a dropdown menu.
   • Select “Create Board” from the options.
2. On the ‘Boards’ Page:

   • If you’re on your profile page, you can also click on the red ‘+’ sign next to the “Boards” section.

Fill in Board Details

1. Name Your Board:

   • Enter a descriptive and relevant name for your board. This could be related to a theme, product category, or any other organizing principle.
2. Add a Description (Optional):

   • Write a brief description of your board. This is optional but can provide additional context for your followers.
3. Choose Board Visibility:

   • Decide whether you want your board to be public, where anyone can see and follow it, or private, visible only to you.
4. Add Collaborators (Optional):

   • You can add collaborators if you want others to contribute Pins to your board. This is optional and can be skipped if it doesn’t apply.
5. Select Category (Optional):

   • Choose a category that best fits your board. This is optional but can help with search and discovery.
6. Toggle on ‘Add to Profile’ (Optional):

   • If you want your new board to be displayed on your profile, make sure to toggle on the “Add to profile” option.

Create Your Board

1. Click “Create”:

   • After filling in the necessary details, click on the “Create” button.

Add Pins to Your Board (Optional)

1. Start Pinning:

   • Once your board is created, you can start adding Pins to it. You can either create new Pins or save existing ones to your board.
2. Organize Your Pins:

   • Arrange your Pins by dragging and dropping them into the desired order. You can also create sections within your board to further organize your content.

Tips for Creating an Effective Board:

• Use Descriptive Titles: Choose board names that clearly convey the content and theme.
• Organize Pins Strategically: Arrange your Pins in a visually appealing and logical order, considering how users might navigate through your board.
• Update and Maintain: Regularly add new Pins to keep your board fresh and engaging. Remove outdated or irrelevant content as needed.

How to use Pinterest to market your business

Optimize your Pinterest profile

• Choose a profile photo that best represents your business and is the appropriate size (160 x 160).
• Choose a cover photo that lays out your products, and services, or has an overall feel of your exact brand.
• Write out a short bio that has specific keywords you want people to find you under. If you sell sustainable fashion, be sure to use keywords like “sustainable,” “natural materials,” “environmental-friendly clothing” etc.
• Make sure all of your boards are branded in your brand colors and logos, so it makes cohesive sense when someone goes to your profile. If you need help creating a consistent and professional look, consider using a logo maker to design custom logos that reflect your brand identity.
• Be sure to verify your website! Pinterest lets you claim your website so you can get access to analytics and much more pertaining to your website via Pinterest.

Use keywords in your pins

Collaborate with other users

Use Pinterest Ads

Engage with your audience

How often should I be pinning new content on Pinterest?

• Starting out: 5-10 pins per day
• Building a following: 10-20 pins per day
• Growing consistently: 20-30 pins per day

• Established brand: 30-50 pins per day
• Heavy promotion: Over 50 pins per day (but be mindful of potential throttling)

• Analyze your audience: Understand their peak activity times and tailor your pinning schedule accordingly.
• Monitor your performance: Use Pinterest Analytics to track engagement metrics and adjust your strategy as needed.
• Experiment with different times: Try pinning at different times of the day to see what works best for your audience.
• Use a scheduling tool: If you have a large volume of pins, consider using a scheduling tool to automate the process and ensure consistency.

Are there any tools or resources available to help me with Pinterest marketing?

Pinterest Analytics

Flick

BoardBooster

Pinterest Business Academy

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