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How Trending Videos Can Help Increase The Visibility of Your Brand

Struggling to see why you should use trending videos? Learn how trending videos can help increase your brand’s visibility on social media.

Posted last year

trending videos increase brands visibility

Written by

Mackenzie Taylor

Posted last year

In the bustling online world, it can be hard to make your brand stand out. You need to capture attention, generate interest, and ultimately, drive engagement (womp womp). The one thing you should always have in your back pocket? Trending videos to increase your brand visibility.

Imagine scrolling through your social media feed and encountering a funny video, a heart-wrenching story, or a catchy dance challenge. You can’t help but stop and watch, even sharing it with friends. This is the power of viral trends – they grab our attention and make us want to share them with others.

In today’s blog, you’re going to learn why brands should hop on a viral trend, how they can use it to their advantage, and our favorite trends brands have used to gain awareness online.

Jump to a section ✨

Why should a brand use a trending video or song?
How can brands use trending videos to their advantage?
4 examples of brands using popular viral trends 💃🏻
FAQs
Final Thoughts:

Why should a brand use a trending video or song?

Reach a wider audience ❤️

Trending videos often go viral, meaning they’re seen by a vast number of people. This can significantly expand your brand’s reach and expose it to new potential customers.

Trending content has already captured people’s attention. By incorporating it into your marketing, you leverage that existing interest and reach a larger audience than you could with traditional advertising.

Typically, trending audio and videos go beyond your usual crowd. It can attract viewers who don’t usually engage with your brand. This is an excellent opportunity to expand your reach and introduce your brand to new demographics.

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Boost engagement 💍

Trending videos start conversations and discussions. By using them, you encourage people to share their thoughts, opinions, and experiences with your brand.

Viral videos can also spark user-generated content. Encourage viewers to create their own versions of your video using the trend. This increases visibility, fosters a sense of community, and creates valuable user-generated content that you can repurpose.

Lastly, trending content often has a high shareability factor. This can significantly increase your brand’s presence on social media, generating more followers, likes, and comments.

Improve brand perception ✨

A well-crafted video that aligns with trending topics can help improve your brand perception in a variety of ways.

By using viral content, your brand can appear relatable. It shows that your brand is in touch with current events and pop culture. And no one wants to follow a brand that doesn’t seem to be in the know. Eeek!

You can build a fun and engaging persona by using trending content. Most trending videos have an entertaining tone or POV. This can make your brand more approachable and relatable, helping to humanize you and your company. This can make your brand more approachable and relatable, helping to humanize you and your company. Always include your brand logo in every viral piece of content to increase brand recognition.

And the most important? Trending content can keep you and your brand relevant. People online have a very short attention span and if you want to stay top of mind, using trending content will help. It demonstrates that your brand is adaptable. And everyone loves an adaptable queen!

Drive traffic to your website 🚘

When you use viral trends, be sure to encourage viewers to visit your website. Add a link in the video description, overlay text on the video, or use engaging visuals, like a dynamically generated QR code, to direct them to your site (you know, all those people pointing at text in videos? Yeah, that!).

How can brands use trending videos to their advantage?

Identify the Right Trends for Your Brand 🕵️

Navigating the world of trending videos can be a game-changer for your brand’s visibility. But how do you pinpoint which trends are worth your time?

Start by leveraging tools like Google Trends, YouTube Trending, and various social media platforms. These resources can help you identify what’s currently capturing the public’s attention. For instance, a brand like Nike often taps into trending fitness challenges, aligning perfectly with their core values and target audience.

Another key tool you can use is Flick. Flick’s Viral Trends Suggestions tool will help you select a current viral trend and give you ideas on how to recreate the trend perfectly for your niche. Scroll through a variety of different current trends, select your favorite, and let Flick give you a helping hand in tailoring it to your audience.

Once you’ve identified potential trends, it’s crucial to analyze their impact. Ask yourself:

Will this trend resonate with my audience?
Does it align with my brand’s message?

Create Unique and Engaging Content 🤳

Don’t just jump on the bandwagon: While it’s important to be timely, avoid simply copying existing trends. Add your own unique spin and personality to create something original by leveraging an AI Video generator.
Focus on your brand’s strengths: Align your video content with your brand identity and target audience. If you’re a humorous brand, try creating a parody video. If you’re a tech company, focus on demonstrating a product’s features.
Keep it concise and impactful: People have short attention spans, so make sure your video is engaging and gets to the point quickly. Partnering with YouTube management companies can help you create content that captures attention and drives results effectively.

Collaborate with Influencers 👯

Partner with relevant influencers: Reach out to influencers who align with your brand and target audience. They can help you create and promote content that resonates with their followers.
Consider co-creating videos: Collaborating on videos can be mutually beneficial, giving your brand increased exposure and the influencer a fresh perspective.

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Optimize for Discoverability 🔬

Use relevant hashtags: Utilize hashtags that relate to the trend, your brand, and your target audience. Research popular hashtags and include a mix of broad and niche options.
Optimize video descriptions: Write compelling descriptions that accurately reflect your video content. Include relevant keywords and encourage viewers to take action.
Add calls to action: Tell your audience what you want them to do after watching the video. This could be visiting your website, subscribing to your channel, or leaving a comment.

Analyze Your Results 📈

Track key metrics: Monitor the reach, engagement, and website traffic associated with your trending videos.
Identify what works and what doesn’t: Use data to understand what content resonates with your audience and adjust your strategy accordingly.

4 examples of brands using popular viral trends 💃🏻

Here are 4 real-world examples of brands capitalizing on popular viral trends to gain brand awareness:

“The Renegade” Dance (2019) – Various Brands

Trend: A dance challenge based on Jalaiah Harmon’s choreography.
How they used it: Brands like Chipotle, Dunkin’ Donuts, and even NASA joined in on the “Renegade” dance trend, creating variations with employees or brand mascots.
Impact: The “Renegade” trend helped brands connect with younger audiences, generate positive brand associations, and increase social media engagement.

“Sea Shanty” Trend (2021) – Various Musicians and Brands

Trend: The resurgence of sea shanties, often sung comedically and unexpectedly.
How they used it: Music artists, like Nathan Evans, used the trend to catapult their careers, while brands like Heinz, Guinness, and even the U.S. Navy jumped on board with their own versions.
Impact: The “Sea Shanty” trend boosted brand awareness and engagement, showcasing a playful side of brands and their connection to popular culture.

“The Watermelon Sugar” Trend (2020) – Various Brands

Trend: The use of Harry Styles’ song “Watermelon Sugar” in humorous and creative videos.
How they used it: Brands like Target, T-Mobile, and even the National Watermelon Promotion Board capitalized on the trend by creating their own “Watermelon Sugar” videos, often using the song’s signature guitar riff.
Impact: The “Watermelon Sugar” trend helped these brands connect with a wider audience, especially younger generations. It also created positive associations with the song and its themes of summer and happiness.

“The Flip the Switch” Challenge (2020) – Various Brands

Trend: A dance challenge where participants would flip a light switch, transforming their appearance dramatically.
How they used it: Many brands, including McDonald’s, Nike, and Coca-Cola, joined in on the “Flip the Switch” challenge, creating their own versions with products or brand mascots.
Impact: The “Flip the Switch” challenge boosted brand awareness and generated a lot of social media buzz, particularly among younger audiences.

These are just a few examples of how brands can successfully capitalize on viral trends to gain brand awareness. The key is to be timely, creative, and authentic, while always respecting the original trend and its creators.

FAQs

What types of videos tend to go viral?

Videos that tend to go viral often include elements of humor, emotional appeal, or unique and surprising content. Tutorials, challenges, and user-generated content also have high viral potential. The key is to create content that resonates with your audience and encourages them to share it with others.

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What are some trending video ideas for small businesses?

Customer Testimonials: Share positive customer experiences in a creative and engaging way
Behind-the-scenes glimpses: Show your audience what goes on in your business, building trust and transparency.
Product demonstrations: Showcase your products or services in an interesting and informative way.
Funny skits or parodies: Leverage humor to connect with your audience and generate shares.
Employee spotlights: Highlight the people behind your brand, showcasing their skills and personalities.

How can I find trending audio or viral videos for my social media accounts?

Utilize social media platforms: Explore popular platforms like TikTok, Instagram Reels, and YouTube to see what’s trending. Look at what’s being shared, what hashtags are popular, and what’s getting the most engagement.
Leverage trending hashtag search tools: Tools like Flick help you analyze trending hashtags and find related content.
Follow industry influencers: Stay informed about industry-specific trends by following influencers in your niche. They often provide valuable insights and are early adopters of emerging trends.
Pay attention to news outlets and online communities: Keep an eye on current events and trending topics in online forums, subreddits, and news publications.
Use Flick: By utilizing Flick, you can get instant access to all the current trending audio, image memes, and video memes out there. Plus, Flick will tailor the trend to your business and niche in seconds.

How important are video thumbnails and titles?

Video thumbnails and titles are extremely important as they are the first things viewers see. A compelling thumbnail and an intriguing title can significantly increase your video’s click-through rate. Make sure your thumbnails are visually appealing and accurately represent the content of your video, while your titles should be clear, concise, and include relevant keywords.

Are there any tools I can use to create trending videos?

Yes, there are plenty of user-friendly tools available, such as:

Canva: Offers easy-to-use templates and editing features for creating engaging videos.
InShot: A mobile app with intuitive video editing tools and features for creating trending content.
Kapwing: Provides a range of video editing features, including trending sound effects and filters.
Filmora: A powerful desktop video editor with a range of features, including special effects, transitions, and sound effects.
Adobe Premiere Rush: A professional-level mobile and desktop video editor with advanced features for creating high-quality content.

Remember, the key to success lies in creating high-quality content that resonates with your target audience. So, get creative, have fun, and watch your brand visibility soar!

How can I measure the success of my video marketing efforts?

You can measure the success of your video marketing efforts by tracking key metrics such as views, engagement (likes, comments, shares), and conversion rates. Tools like Flick, Google Analytics, YouTube Analytics, and social media insights can provide detailed data on your video performance. Analyzing this data will help you understand what’s working and what needs improvement.

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Final Thoughts:

Trending videos can be a powerful tool for small businesses looking to increase brand visibility, engagement, and reach. By staying informed about current trends, creating engaging content, and using the right tools, you can tap into the power of viral trends and drive your brand’s success.

Start a FREE trial with Flick today to get Viral Trends Suggestions sent to you daily (yes, daily!). We will give you ideas on how to use the trends perfectly tailored to your account and niche. Ready to get started? Click the banner below!