What is API?
An API (application programming interface) is code that makes data and functionality from one website available on another. APIs can help marketing operations run smoothly in the form of marketing automation, data collection, integration and more.
Examples of APIs in Marketing
YouTube video embedding – when you embed a YouTube video into your website code, you are essentially requesting to use YouTube’s API on your website
Flick – here at Flick we use Instagram’s API in order to allow scheduling
Why are APIs important?
Essentially, an API allows two different programs or pieces of software to communicate with each other. By creating an API, companies let third-party developers create applications (using the data from their API) that can even improve the usage of the main platform.
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