As mentioned above, community managers are responsible for building a brand’s community and reputation.
A community manager is on top of all messaging, content, crisis management, and more that is on-brand and consistent with the brand image the business is trying to build online.
Community managers should have a variety of different skills when it comes to managing the various platforms they serve:
Ability to create content
PR skills
Social media skills
Being adaptable
Communication skills
Organizational and project management skills
Analytical ability
Love of the brand
Social Media Management Tool
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