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GlossaryContent Marketing

Content Marketing

What is Content Marketing?

Content marketing is when you plan, create, distribute, share, publish, and promote content through social media, blogs, podcasts, video content and more. With content creation, brands and businesses are trying to increase brand awareness, sales, and engagement.

Why is content marketing important?

Now that you know what content marketing is, why in the world is it so important? For quite a few reasons:

  • Helps you build solid relationships with your customers that can increase your brand awareness and loyalty. 

  • Helps you get lead conversions to get new and old customers through the door to purchase your product or service.

  • Helps you educate your future, new, and existing customers on the products and services that you offer.

  • Helps you create a community around your brand.

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What are the different types of content marketing?

Online Content Marketing

Online content marketing is any type of content that you publish online, specifically on your website. If you have the right kind of online marketing strategy in place, you’ll rank higher on Google and other search engines for people to find your brand and content. 

Social Media Content Marketing

Social media content marketing is when your brand or business builds a content strategy to promote and capture the attention of its audience through a number of social media platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter, Snapchat, and more.

Podcast Content Marketing

Podcast content marketing is when business and brands start their own podcasts around a specific topic or niche that they are experts in. Podcasts are a great way to help you reach a new audience you might not have reached before and showcase your expertise in your field.

Blog Content Marketing

We love blogs! Oh, yes we do. Blogs are a great way for you to go into detail about a certain topic. Blogs can help you highlight and promote your product and service while also linking to other blog posts, your social media pages, and more.

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