CPC is the cost per click is when a business pays every single time someone clicks on an ad, while CPM charges a business whenever their ad shows up on someone’s browser or social media app.
If you want to grow your brand awareness, using CPM will be the best advertising method for your business or brand.
If you want to promote a product, using CPA/CPC will be the best advertising method for your business or brand.
Check out your demographics and figure out who to target when running an ad.
Use graphics and copy that capture your brand in an eye-catching way.
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