Call-to-Action (CTA)

What is Call-to-Action (CTA)?

A call to action is a short phrase prompting your audience to take action. These can appear as written captions on social media posts, buttons on a webpage, links in a marketing email and more.

What are examples of CTA?

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Why are CTAs important?

It’s important to include CTAs in your marketing strategy as they inform your follower/user what to do next with the information you’ve provided which can generate leads and increase sales. Your CTA is a chance to motivate your audience on what to do next.

How to write a CTA

Use a strong command word (buy, download, subscribe).
Give your audience a reason why they should take your desired action.
Use compelling language that provokes emotion or excites your audience.

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