The percentage of people who view your ad is referred to as impressions.
To calculate your CTR, take the number of times an ad is clicked on and divide It by the total number of impressions. Once you have that number, multiply it by 100 to get a percentage – your CTR.
Your CTR is important in measuring the relevancy and efficacy of your marketing campaign. If you have a high CTR, it is an indication that users are finding your content relevant. Whereas a low CTR means users are finding your ad less relevant or exciting.
The average CTR rate differs depending on your industry and the medium you are using (email marketing, Google Ads, social media ads, etc.)
Optimize your headline and copy (use keywords)
Include a compelling CTA
Use eye-catching imagery/video content
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