Steps to creating a Digital Content Strategy

• Set your business goals – create measurable KPIs.

• Define your audience – who will be consuming your content?

• Audit your content – see what is currently working and driving traffic to your website.

• Figure out which type of content your audience likes – it could be written content such as blog posts, visual content such as videos and images, or audio content such as a podcast.

• Create a schedule – plan out how, when, and where you will post the content. Remember to post across multiple channels.

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Why is it important to have a Digital Content Strategy?

Having a content strategy is important to attract new prospects. Having relevant, high-quality content can draw prospects in, solve their problems, and eventually lead them to have an interest in your product or service.

It also helps you to analyze your content and plan ahead, ensuring that all future content you create is effective at generating leads and in line with your marketing goals.