Evergreen Content

What is Evergreen Content?

Evergreen content is content that doesn't go out of date or need updating.

Why is Evergreen Content important?

Because this type of content remains relevant for a long time and isn’t wrapped around one specific event or trend, it is helpful for quite a few things:

Increasing website traffic: Evergreen content will help you increase the traffic to your website, especially if you have backlinks going to your content and supporting blog posts.
SEO improvements: With evergreen content, they have a higher chance of being more searched which helps your content rank quickly and high on Google.
Easy promotion: Evergreen content never goes out of style so you can repurpose and promote over and over and over again!

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Examples of Evergreen Content

When it comes to evergreen content, make sure that the content will stay relevant and valuable to your audience. What are some examples of evergreen content? Here are the top ways to share evergreen content:

FAQs (Frequently Asked Questions): Figure out the questions your audience is asking the most and create content around those questions that will help your audience.
How-to Guide: This is the easiest and most popular way to create evergreen content. All you have to do is gather a bunch of your own information, do some extensive research, and create a long-form how-to guide that you update for years to come.

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