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GlossaryFor You Page (FYP)

For You Page (FYP)

What is For You Page (FYP)?

The ‘For You Page’ is a personalized feed of content on TikTok. This page is curated by TikTok’s algorithm and features content that it feels a user will like based on their past interactions on the app.

How to access the FYP

When you open the TikTok app, the FYP is the first thing you will see. It is your personal landing page full of content TikTok believes you will like.

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Why is the FYP important?

It allows TikTok users to access content that they are likely to be interested in, from accounts that they don’t follow. This helps users discover something new, whether it be a brand or a recipe. As a brand, getting your content in front of your ideal customer is your aim and this page can help you to do that.

How to get content on your FYP?

  1. Keep up to date with the latest TikTok trends and sounds

  2. Engage with other accounts and your audience – try to respond to all of your comments

  3. TikTok SEO is key! Using keywords, search terms and hashtags can get your content onto the FYP of your target audience

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