When you open the TikTok app, the FYP is the first thing you will see. It is your personal landing page full of content TikTok believes you will like.
It allows TikTok users to access content that they are likely to be interested in, from accounts that they don’t follow. This helps users discover something new, whether it be a brand or a recipe. As a brand, getting your content in front of your ideal customer is your aim and this page can help you to do that.
Keep up to date with the latest TikTok trends and sounds
Engage with other accounts and your audience – try to respond to all of your comments
TikTok SEO is key! Using keywords, search terms and hashtags can get your content onto the FYP of your target audience
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