What is the methodology behind inbound marketing?

Inbound marketing methodology focuses on three approaches:

• Attract – creating valuable content that will draw in potential customers and solidify your brand as a trusted source.

• Engage – having conversations and showing potential customers that you understand what they need and provide solutions to their problems or pain points.

• Delight – ensuring that you have a strong customer support network to help customers get the most out of your product/ service.

Speed up your Social Media workflow ⚡️

Hashtags

Scheduling

Analytics

Try for Free 🎉

Inbound Marketing vs Outbound Marketing

Outbound marketing uses traditional marketing methods to ‘reach out to’ and get a message across to potential customers such as email blasts, cold calling, and attending trade shows.

Inbound marketing, however, focuses on creating relevant, useful content that increases brand awareness, and helps people learn about your brand so that they may develop an interest in your product.

Why is Inbound Marketing important?

Inbound marketing is a cost-effective marketing method that can have a very high ROI when used correctly. It can bring leads to your business, boost your web traffic, and due to the high trust and credibility it brings, it can convert visitors into leads.