Inbound marketing methodology focuses on three approaches:
Attract – creating valuable content that will draw in potential customers and solidify your brand as a trusted source.
Engage – having conversations and showing potential customers that you understand what they need and provide solutions to their problems or pain points.
Delight – ensuring that you have a strong customer support network to help customers get the most out of your product/ service.
Outbound marketing uses traditional marketing methods to ‘reach out to’ and get a message across to potential customers such as email blasts, cold calling, and attending trade shows.
Inbound marketing, however, focuses on creating relevant, useful content that increases brand awareness, and helps people learn about your brand so that they may develop an interest in your product.
Inbound marketing is a cost-effective marketing method that can have a very high ROI when used correctly. It can bring leads to your business, boost your web traffic, and due to the high trust and credibility it brings, it can convert visitors into leads.
Social Media Management Tool
Talk Social To Me
Get the latest social media gossip, memes, news and tips sent straight to your inbox.
© 2023 Flick.Tech LTD | All rights reserved.