Instagram automation tools can be broken down into two separate parts:
Front facing – these are services and apps that handle interactions with users that people can see, such as responding to comments, like a customer service bot.
Behind-the-scenes (BTS) – these are tools that automate things behind the scenes such as scheduling posts, reports, and analytics.
When it comes to automation, you must ensure that you are using a tool that plays by Instagram’s rules. The easiest way to tell that it is safe is all about how you log in. If you are redirected to Instagram or Facebook’s sign-in screen directly in their app or browser (rather than only having to log in to a third-party app), then it is likely the automation software you are using is safe as they have access to Instagram’s API.
Flick is an approved partner for Facebook and Instagram.
As a social media manager, it is likely that you have a lot on your plate. Using an Instagram automation tool will help save you time in the long run and can help you to avoid mistakes such as posting to the wrong client page (when it comes to scheduling posts, that is).
You can also uncover insights about your audience such as what hashtags are your followers interacting with, what time your followers are most active and so much more which will help you inform your social media strategy.
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