How to do keyword research

Keyword research is the important first step to figuring out which search terms people are entering into search engines in relation to your business or sector. Research into keywords will give you valuable insight into the exact words, phrases, and questions that your target audience is searching for. Once you find the keywords that are best to target, you are able to create content that answers the questions or uses the keywords and get in front of your audience as they search. Keyword tools such as Ahrefs can help you to find some of the most searched-for keywords.

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How to use keywords

It is important to include your keywords in the following places on your website:

• Page titles, potential customers, and search engines pay close attention to titles

• Meta descriptions, if a user sees a word they are looking for, this will encourage them to click through

• URLs, pay attention to the page URL, it is important in SEO and informs the search engine that your page contains information that users are looking for

• Content, use keywords naturally and often in the content you create across blog posts and more. Top tip: try to use the keyword within the first 100 words on the page for the best results

Why is using keywords important?

When a user types a word or phrase into a search bar, whether on a search engine or social media, the algorithm uses this information to determine which website, piece of content, or social media profile to display and put in front of the user. Using relevant keywords correctly means that your website/ profile is more likely to appear closer to the top of the search results making it easy for your potential customer to see it and click through.