How do you use LinkedIn Analytics?

LinkedIn Analytics is available for all users with a business page.

To get access to analytics within the LinkedIn platform, go to your company page and click on the analytics tab. A dropdown menu will appear with several subheadings including visitors, followers, leads, content, competitors, and employee advocacy. Each section has relevant analytics, and you have the option to change the date range to view analytics over a set period.

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Why are LinkedIn Analytics important?

LinkedIn Analytics can help you to understand your audience, who they are, and what industries they work in, and give you insights into their behavior which is invaluable data to have and can help you when creating your overall data-driven marketing strategy. Analytics also give you insights into how your posts perform which can show you what type of content works best and better inform your content strategy.