Your marketing funnel should track the journey of a person from the moment they have any interaction with your brand, no matter how small it may be (such as reading a blog post or liking a photo on social media). The funnel will continue to track this person until they make a purchase and all the stages in between.
Acquisition and awareness – this is the broadest part of the funnel and represents anyone who may hear about your business
Consideration – developing and nurturing the relationships with the people that came through the acquisition and awareness stage
Conversion – this is where the person is getting ready to make their purchase
Loyalty – this is where a business must inspire loyalty and encourage its customers to return
By using a marketing funnel, it can help you to identify:
The stage or part of the journey in which most people drop off
The marketing tactics that work in converting a prospect into a customer and the marketing tactics that are not so effective – this can help shape your marketing strategy
Who you are marketing to – funnels can help you to better understand your target audience and develop better relationships with them
Social Media Management Tool
Talk Social To Me
Get the latest social media gossip, memes, news and tips sent straight to your inbox.
Product
© 2023 Flick.Tech LTD | All rights reserved.