How to write a good meta description

The purpose of a meta description is to give the user an idea of what content will be on your web page and explain briefly how it relates to what they searched for.

• Ensure that the text is concise and relevant – search engines display 155-160 characters of Meta Descriptions so ensure your description is within this limit.

• Use keywords related to the content/product available on the webpage.

• Do not use the same meta description for more than one webpage. Each one should be totally unique and describe the page it is linked to.

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Why is using meta descriptions important?

Meta descriptions are important as they inform users what a webpage is about and help them to decide whether to click through to the page – this can increase organic web traffic. If you do not include a meta description for your website and pages, most search engines will pull a snippet of text from the first paragraph of your page.