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GlossaryQualified Lead

Qualified Lead

What is Qualified Lead?

In marketing, a qualified lead is a prospect who fits the profile of an ideal customer who has the intention to buy. This person has likely interacted with content, downloaded offers, and clicked on CTAs making the marketing team deem them as more likely to become an actual customer compared to other leads.

Lead vs. Qualified Lead

A lead is someone who has had any sort of interaction with your company, perhaps they do or do not become a customer. A qualified lead is someone who has met the necessary criteria to get to the next stage down the marketing funnel and be passed along to the sales team.

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How to bring in qualified leads

  • Create a relationship between the sales and marketing teams with open communication and alignment

  • Establish key definitions and characteristics that make up a qualified lead for example

    • What type of marketing or social media content should be engaged with to define someone as a qualified lead?

    • What traits and demographics does a qualified lead have?

Why are qualified leads important?

Identifying qualified leads can save you time as a business as once a lead has been qualified, you can put your marketing and sales efforts into talking to them – the ‘right’ people who have the intention to buy. Qualified leads are more likely to turn into conversions.

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