Learn 📚
Pricing

GlossaryShare of Voice

Share of Voice

What is Share of Voice?

Share of voice is a term used to describe the percentage of a particular market or industry that is controlled by a specific brand or company. It is often used in the context of advertising and marketing, where it refers to the percentage of total advertising or marketing spending that is allocated to a particular brand or company. For example, if a company has a share of voice of 30%, it means that they are spending 30% of their advertising budget on a specific marketing campaign or product. Share of voice is often used as a measure of a company's brand strength, as well as its overall market position.

How can you calculate share of voice?

To calculate share of voice, you first need to determine the total size of the market or industry that you are interested in. Then, you need to determine the total amount of advertising or marketing spending for that market or industry. Finally, you can calculate the share of voice for a specific brand or company by dividing their advertising or marketing spending by the total size of the market or industry and expressing the result as a percentage.

Speed up your Social Media workflow ⚡️

Hashtags

Scheduling

Analytics

Try for Free 🎉

What are the pros of measuring share of voice?

There are several potential advantages to measuring share of voice in marketing and advertising. Some of the main benefits include:

  1. It provides a useful benchmark for comparing the relative sizes of different brands or companies in a particular market or industry. This can help businesses to understand their position in the market and identify potential areas for growth.

  2. It can be used to track changes in a brand's share of the advertising market over time, allowing businesses to monitor the effectiveness of their advertising campaigns and make adjustments as needed.

  3. Share of voice can be a useful indicator of a brand's overall visibility and prominence in the marketplace. By tracking changes in share of voice, businesses can gain insights into the impact of their advertising efforts on consumer awareness and perceptions of their brand.

  4. Share of voice can be a valuable metric for evaluating the success of a brand's advertising strategy. By comparing share of voice to other metrics such as sales or market share, businesses can gain insights into the effectiveness of their advertising efforts and make informed decisions about future investments in advertising.

Social Media Management Tool

Speed up your Social Media workflow ⚡️

Hashtags

Scheduling

Analytics

Try for Free 🎉

Talk Social To Me

Get the latest social media gossip, memes, news and tips sent straight to your inbox.

All-in-one Social Marketing Platform.

Product

Instagram Hashtag ToolInstagram SchedulerInstagram Analytics ToolHashtag SearchHashtag ManagerBanned Hashtag CheckerInstagram Analytics ReportingInstagram Hashtag TrackerInstagram Feed PlannerAI Social Marketing Tool

© 2023 Flick.Tech LTD | All rights reserved.