Social Media Analytics

What is Social Media Analytics?

Social media analytics is the data from your social media accounts that help you measure and figure out how well your accounts are performing. The metrics will help you determine how well your content is doing and will help you figure out what content your followers like more so you can start making more of what they like. Social media analytics is a combination of likes, comments, shares, saves, mentions, and more.

What are the various different social media analytics?

There are a few metrics you can keep track of when looking at your social media analytics. Some of the best ones to keep track of are:

Follower Growth Rate
Audience Activity
People Reached
Click-Through-Rate
Follower Conversion
Engagement Rate
Average Engagement Per Post
Reach Rate
Average Reach Per Post
Saves
Watch-Through-Rate

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