Social monitoring is typically more passive than social listening and usually involves identifying and responding to individual mentions and tracking metrics, such as hashtags, industry trends, keywords, and competitor mentions. Social listening goes one step further than social monitoring and takes action on the data you have collected.
Don’t just search your handle on social media platforms, also monitor variations of your brand name and product names as well as dedicated brand hashtags.
Monitor keywords that are relevant to your industry, this will help you to stay on top of industry trends.
Take a look at what people are saying about your competitors. Be sure to monitor what type of content they are creating and how they interact with their followers.
Social Media Monitoring is a great way to stay informed about the trends and developments within your industry and to keep an eye on what your competitors are up to. It can also help you to measure the effectiveness of your communications and garner feedback from your audience.
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