TikTok Analytics

What is TikTok Analytics?

TikTok Analytics is an in-app feature (within TikTok) that allows you to track key metrics such as your follower count, video views, likes, comments, shares, how long someone watched your video and more.

How to use TikTok Analytics

In order to get access to analytics within TikTok, head to your profile and click the three horizontal lines at the top right, select ‘Creator Tools’ and then ‘Analytics’ for a full view. You have the option to change the date range to view analytics over a set period if you want to.

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Why are TikTok Analytics important?

These analytics allow you to measure growth over time and get insights into who is consuming and interacting with your content. This can help you build your TikTok strategy and grow your account.

How to get the most out of TikTok Analytics

Review your video insights monthly to figure out which pieces of content were most popular (the watch length and engagement level are key for this). You can then adapt your content strategy for the next month to include more videos in a similar style to those that have previously resonated with your audience.

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