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GlossaryUTM code

UTM code

What is UTM code?

Urchin Tracking Module codes are lines of text used to create a URL that will help you track where your website traffic comes from if a user clicks on the link.

How do UTM codes help?

Building UTM codes to help track your campaigns are a perfect way to track and see if your marketing tactics are successful or not.

Relying solely on your analytics to track and breakdown if your marketing strategy worked or not isn’t enough. UTM links will narrow down the data more specifically and can help you figure out:

  • Where the traffic is coming from

  • What specific channel the traffic came from

  • What type of content people clicked on

  • What term they used to access the page

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