Rank Ratio on Instagram: Everything you need to know.
The "Rank Ratio" metric is the number of hashtags you rank on divided by the number of hashtags you use in a time period.
Has Rank Ratio on Instagram changed over time?
| Date | Rank Ratio | Change | Accounts |
|---|---|---|---|
March, 2025 | 39.23% | 0 | 814 |
July, 2023 | 51.56% | -2.37% | 6,244 |
June, 2023 | 52.81% | -2.29% | 6,551 |
May, 2023 | 54.05% | -2.73% | 6,746 |
April, 2023 | 55.57% | -0.27% | 7,023 |
March, 2023 | 55.72% | +1.03% | 7,317 |
Frequently asked questions
Hopefully your answer is covered below, but if you would like any extra help we have lots of resources available on our blog.
What is the "Rank Ratio" metric?
The "Rank Ratio" metric is the number of hashtags you rank on divided by the number of hashtags you use in a time period.
How can I improve my Instagram account's "Rank Ratio"?
To improve your accounts' "Rank Ratio" you need to develop a long term hashtags strategy. You can read more about this here.
What is the average monthly rank ratio on Instagram across all accounts?
The average monthly rank ratio on Instagram is 39.2%. If you would like to see how your account compares, log in to your Flick account or start your free trial.
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