Written by
Mackenzie TaylorPosted last year
Having great social media content is great but if you want to actually grow your accounts online, you need to take a look at your analytics and see what the heck people actually want from you! You can have the best content in the world but if your audience isn’t wanting it or caring about it, you should probably change strategies. How can you tell if your audience likes something of yours?
Digging deep into your analytics is the perfect way to find this out. Using an AI social media analytics tool will help you find the exact right data for your audience and help you develop a perfect social media strategy so you’re creating content that is best for your followers. Here are our favorite AI social media analytics tools to use today.
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What is an AI tool for social media analytics?
When it comes to analytics, AI tools can do the heavy lifting for most social media managers, marketers, and small business owners. An AI tool will analyze and extract insights from social media data and platforms.
But, Mackenzie, how does it do that? Ah, I am so glad you asked! Essentially, it uses machine learning algorithms (yes, more algorithms!) and natural language processing (NLP, as they call it in the biz) to go through and process all areas of social media content like:
- Posts
- Comments
- Direct messages
- Keywords for brands
- Comments
And so much more across a variety of different platforms. This is hugely important to social media managers and marketers because this data can be used to create a much better social media strategy. The data collected can help someone doing social media to figure out what their audience wants from them, what hashtags do and don’t work for them, how their competition is doing, and more.
5 AI Tools for social media analytics
Flick
Get the most informed information on your Instagram account when you use Flick’s analytics tool. You’ll be able to see what’s working, how to improve your content strategy, and track 20+ key metrics across all areas of your Instagram account with real-time, detailed reporting tools.
With Flick’s AI social media analytics tool, you’ll be able to analyze every area of your Instagram account whenever you need to. You’ll be able to know exactly how well your profile converted your visitors into followers and what percentage of your content is reaching your exact audience. Not only that, but you will be able to get increase your engagement and conversion rates by getting actionable analytics and insights into your account.
With Flick’s AI social media analytics tool, you can:
- Understand the time you spent ranking on Instagram hashtags
- Get follower and conversion rates
- Get content engagement and reach rates
- Visually review and compare your posts
- See the hashtags each of your posts have ranked on
- Get Feed, Story, and Reels analytics
- Calculate top posting times each and every day
- See when your audience is most active online
- Compare how your content is doing compared to your competitors’ content
- Make better content strategy decisions
- See your analytics across any time period
- Get weekly reports sent to your email
- Keep historical data safe indefinitely
- And so much more
Ready to get digging into your data? Get a free 7-day trial with Flick and learn everything you need to know about your analytics.
ContentStudio
Get multi-channel analytics and reporting from ContentStudio that will help you figure out your entire social media and marketing strategy. With ContentStudio, you’ll be able to measure your engagement, audience growth, and best-performing posts, and monitor your social media channel’s activity with detailed graphs and charts on the platform.
With ContentStudio’s AI social media analytics tool, you can:
- Share the performance of your accounts in customized reports that are in your businesses logo and brand colors
- Get access to automated report generation and be able to share the reports directly with your clients’ or colleagues’ emails
- Make smarter and more informed decisions by tracking your best content
- Figure out what the best-performing days are for your content
- Learn your best hashtags to track your content
- And so much more.
Pricing: Starts at $25/month with a 14-day free trial
Emplifi
Emplifi has a comprehensive analytics tool that helps consumers and businesses take their social media analytics and turn them into actionable insights. You’ll get real-time data on how your brand is doing online, along with guidance on how to take it to the next level.
With Emplifi’s AI social media analytics tool, you can:
- Fully understand your audience across all social media channels
- Download reports in seconds
- Figure out how your competition is doing compared to your content
- Label your content so that your workflow is more streamlined
- Create your own social media metrics and objectives
- And so much more
Pricing: Plans start at $200/month
Predis AI
If you work for an agency or multiple clients, Predis is a great tool for you to have when it comes to putting together reports for your social media platforms. When you get started with Predis, you can generate data and go deeper into your social media accounts’ insights through its competitor analysis tool to see how your content compares to your competition. You’ll also be able to access what is working and what isn’t working for your accounts.
With Predis AI’s social media analytics tool, you can:
- Get actionable strategies in seconds based on your analytics and data
- Download reports based on your analytics
- Dig deeper into your social media to see what’s working and what isn’t working for your content
- Analyze your best vs. worst performing content across platforms
- See what hashtags have worked best for your competition
- And so much more
Pricing: Free plan for ONE social media account
Are you ready to start tackling your social media strategy? Yeah, I thought so. Learn more here on how you can use AI tools for faster content creation (like AI-generated images!) and get captions that are based completely on your brand voice.
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