Social Media for Nonprofits + Charities: How to Build Your Strategy
Being able to create a social strategy as a nonprofit or charity is incredibly important. Here is your guide for nonprofits on social media strategy and growth.
Written by
Mackenzie Taylor- Done-for-you social media management, tailored to small business budgets. Get access to Flick’s in-house team to help you save time and build your brand on social. We’ll help with content creation, strategy, planning, and scheduling at an affordable price.
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How to set up a Facebook page for a nonprofit
- Type in the name of your nonprofit or charity
- Select “Company & Organizations” as your page type
- Select your page subcategory
- Add a profile photo (want to find the perfect PFP? Click here to find out our top tips)
- Add a cover photo
How to add a donation button to your Facebook page
- Go to your Facebook page
- Click “Add Button”
- Select “Shop with you or make a donation”
- Click “Donate” and then “Next”
- Click “Donate through Facebook”
Sidenote: You’ll need to be enrolled with Facebook Payments for this to work. You might also need to submit paperwork to show that you are a nonprofit or charity to accept donations on your page. - Click “finish”
What are some best practices for using Facebook groups for nonprofits?
- Create Clear Guidelines: Establish clear guidelines for group members to ensure a positive and respectful environment.
- Encourage Engagement: Ask questions, share resources, and start discussions to foster engagement among group members.
- Provide Value: Share valuable content, such as news, articles, and event information, that is relevant to your group members.
- Respond to Comments: Actively participate in the group by responding to comments and questions. This shows that you value your community members’ input.
- Moderate Discussions: Monitor group discussions and address any inappropriate or off-topic comments.
How to set up an Instagram page for a nonprofit
How to add a donation button to your Instagram page
- Go to your profile and click the hamburger menu at the top of the page.
- Select “Settings”
- Click “Business” then “Donations”
- Toggle the button to turn on the “Add Donate Button to Profile.”
How can a nonprofit use X for advocacy?
- Use Relevant Hashtags: Research and use relevant hashtags to increase the visibility of your tweets.
- Tag Key Stakeholders: Tag policymakers, influencers, and other relevant individuals or organizations to draw their attention to your cause.
- Participate in Conversations: Engage in relevant conversations and discussions related to your cause.
- Share Timely Information: Share breaking news, updates, and calls to action promptly.
- Use Lists: Create lists of relevant accounts to follow and engage with.
Is TikTok a good platform for nonprofits?
- Create Short, Engaging Videos: TikTok’s algorithm favors short-form videos, so keep your content concise and visually appealing.
- Use Popular Sounds and Trends: Incorporate popular sounds and trends to increase your video’s discoverability.
- Collaborate with Influencers: Partner with TikTok influencers who align with your cause to reach a wider audience.
- Use TikTok’s Features: Experiment with TikTok’s various features, such as duets, stitches, and effects, to make your content more engaging.
- Track Your Analytics: Use TikTok’s analytics tools to track the performance of your videos and identify what resonates with your audience.
Frequently Asked Questions
How can nonprofits use social media?
- Fundraising. If you’re a nonprofit or a charity, chances are you are going to be holding a fundraiser at some point. Using social media platforms like Facebook and Instagram will help you easily promote the fundraiser.
- Promote events. If you have any events (either virtually or in-person!), you will be able to list out all the details and share them with your followers. It helps you get the message out there about your event, while also being a place for people to bookmark and save for later when they’re looking up details.
- Promote awareness. How are people going to know about you and how to support you if you’re not on social media? Educating people online about your organization is one of the best ways to spread the word about your campaigns and anything happening in the local community. It will help you connect with others and gather support so you can continue helping others.
- Inspire action. How can people support and create change? Share this information with them on your social media platforms and you can inspire action. Start encouraging people to protest, run marathons, call politicians, and more to help get things moving forward.
- Share your work. People love knowing how a nonprofit or a charity has inspired change and caused an incredible impact in the community. Share the work that you’ve done to help inspire your followers to be part of the work that you do.
How much time should a nonprofit dedicate to social media each day/week?
How can a nonprofit deal with negative comments on social media?
- Acknowledge and Address: Respond promptly and professionally to negative comments, acknowledging the person’s concerns and expressing your appreciation for their feedback.
- Empathize and Apologize: If appropriate, apologize for any misunderstandings or negative experiences. This shows that you value your supporters’ opinions and are committed to improving your services.
- Explain Your Position: Clearly and concisely explain your nonprofit’s perspective on the issue. Provide factual information and address any misconceptions.
- Maintain a Positive Tone: Even when dealing with negative comments, it’s important to maintain a positive and respectful tone. Avoid getting defensive or engaging in arguments.
- Remove Abusive Comments: If a comment is abusive, harassing, or violates your community guidelines, don’t hesitate to remove it.
What are some metrics a nonprofit should track for their social media performance?
- Reach: The number of people who have seen your content.
- Engagement: The number of likes, comments, shares, and clicks on your posts.
- Website Traffic: The number of visitors to your website from social media.
- Conversions: The number of donations, volunteer sign-ups, or other desired actions taken by your audience.
- Follower Growth: The increase or decrease in your follower count over time.
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Social media strategy for nonprofits and charities
Post engaging, shareable content
Launch a fundraiser
Host an online event
Create a hashtag campaign