How to Use TikTok for Business
If you’re a business that is just starting out on TikTok and don’t know where to start, this is the guide for you. Here is how to use TikTok for your business.
Written by
Mackenzie TaylorJump to a section â¨
Why should your business be on TikTok?
What are the benefits for a business to be on TikTok?
Brand awareness âď¸
New customers đ¤
Promote products đ
Schedule content â°
How often should you post on TikTok for business?
How to create a business TikTok account
- Create a personal TikTok account to start.
- Once you have your account, go to your profile and click âSettings and Privacy.â
- Select âManage accountâ
- Click on Switch to Business Account.
- Select the items that describe your company.
- And now you have a business account on TikTok!
Ways to use TikTok for business
Create fun, unique content
- Figure out who your audience is. Who the heck are you talking to? Are they young? Older? What kind of content are they engaging with already? Start looking through your demographics and figuring out who is following you currently and what kind of content they want. From there, start building a strategy around videos they currently engage with and how you can create versions that are completely youâre own that they will like.
- Show yourself off! People follow brands for a reasonâand usually, that reason is that people feel a connection to that brand. Show a more human side of yourself, show behind the scenes of your business or brand. Give people a reason to want to follow your brand.
- Get involved with current trends. If you want a chance at going viral, one of the easiest ways is by hopping on a current trend or sound going around TikTok. Look up trending hashtags, videos, or music, and create your own version of the current trend. But make sure that it makes sense for your business or brand to be part of. Donât jump on the bandwagon just to jump on. It needs to feel authentic to you.
Work with influencers
@hellotefi #OlayPartner Iâve always been a fan of the thirst trap!! thanks @Olay for helping me with this one lol #olayultimatethirsttrap ⏠original sound â hellotefi
Create a TikTok challenge
Advertise, advertise, advertise
- Brand takeovers: This is a type of ad that shows up as soon as a user opens their app. The ad can be 3-second photos or 3.5-second videos. These are pretty pricey but very effective.
- In-feed ads: While scrolling their TikTok, users will get these types of native ads in their feed. They can be up to 60 seconds long and can link to a landing page outside the TikTok app.
- TopView ads: Again, another expensive ad campaign but are way more natural than a brand takeover. The videos are 5-60 seconds and users can engage with the ad by liking, commenting, and sharing.
Use analytics to create an effective strategy
Use hashtags
Optimize your account
How to create a TikTok video
- Open the TikTok app and click the â+â sign at the bottom of the screen.
- You can either upload videos or photos you have on your phone already or record footage within the app.
- Choose a sound (we recommend something that is trending that you can use!).
- You can âadjust clipâ to edit anything in your video that you donât want in there.
- Create transitions, add text, or any other effects youâd like on the video.
- Write a caption (you have 2500 characters so we recommend using them!) and add hashtags (this will help you get discovered on the app!).
- Post!
How to create a TikTok Ads Manager account
- Head to the Ads Manager sign-up page here.
- Enter your details and click âSend code.â
- Enter the phone or email verification code.
- Click âSign up.â
- Enter your business info and click âRegister.â
Frequently Asked Questions: Using TikTok for Business in 2024
How much does it cost to advertise on TikTok?
- Bidding Strategy: Choose between automatic bidding (TikTok manages your bids) or manual bidding (you set your own maximum bids).
- Campaign Objective: Are you optimizing for brand awareness, website traffic, or in-app purchases? Each objective might have different costs per action.
- Audience Targeting: Targeting a highly specific audience with narrow demographics may cost more than broader targeting.
What are some creative video ideas for businesses on TikTok?
- Behind-the-scenes: Show the human side of your brand! Take viewers on a tour of your workspace, introduce your team, or showcase the creative process behind your product.
- Educational content: Offer bite-sized lessons or tutorials related to your industry. This establishes you as an authority and builds trust with potential customers.
- Product demonstrations: Showcase your products in action in a fun and creative way. Highlight features and benefits in a way that resonates with your target audience.
- Customer testimonials: User-generated content featuring satisfied customers is powerful social proof. Encourage customers to share their experiences on TikTok and feature them in your content.
- Trends and Challenges: Capitalize on trending sounds, hashtags, or challenges to reach a wider audience. Put your own spin on popular trends to keep your content fresh and engaging.
How to measure the success of a TikTok marketing campaign?
- Video Views: This shows how many people have seen your videos.
- Engagement Rate: This measures how well your content resonates with viewers. Look at metrics like likes, comments, shares, and completion rates.
- Click-Through Rate (CTR): If youâre driving traffic to your website or landing page, track how many viewers click on your call to action (CTA).
- Conversion Rate: Did viewers who clicked on your CTA take the desired action, like making a purchase or signing up for a newsletter?
How can I use TikTok to generate leads for my business?
- Create valuable content that educates viewers. Offer free resources, like downloadable guides or cheat sheets, in exchange for contact information.
- Run lead generation ads. TikTok Ads allows you to collect leads directly within the platform through signup forms.
- Include a call to action (CTA) in your videos. Tell viewers what you want them to do next, whether itâs visiting your website, signing up for your email list, or contacting you for a consultation.
- Partner with relevant influencers. Influencers can promote your brand or product to their established audience, driving qualified leads your way.
How can I collaborate with influencers on TikTok?
- Identify relevant influencers: Look for creators whose target audience aligns with your ideal customer.
- Consider their reach and engagement rate: Donât just focus on follower count. Look for influencers with high engagement rates, meaning their audience actively interacts with their content.
- Partner on branded content: Collaborate with influencers to create engaging content that promotes your brand or product authentically.
- Leverage the TikTok Creator Marketplace: This platform allows you to connect with and manage influencer partnerships directly within TikTok.
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